MEF North America m-Commerce Playbook

The MEF Global Consumer Survey found that the US now has 91% penetration of mobile content & commerce, with growth in all mobile content and commerce behaviors – product research, banking and purchasing. Members in North America are currently working on the MEF mCommerce Playbook, an exclusive MEF member resource that you will soon be able to download from the main website.

Contributing members include SNR Denton, RIM, InComm, Alliance Data, Impact Mobile, PayOne, OpenMarket, Nielsen, Buck, Samsung and MoPay.

The playbook will feature information on:

• Current m-commerce and mobile payment models
• Security and threats that need to be addressed
• Emerging issues that need to be addressed by the industry
• Retail and Content focused strategies
• Regulatory process

For more information on the m-commerce Playbook, please contact MEF North America GM Marjorie Daleo Dehey.