17 March 2009

International Mobile Entertainment Awards 2009 ‘Meffys’ open for entries

MEF are pleased to announce the call for entries for the sixth international Meffys Mobile Entertainment Awards.

The ‘Oscars of the mobile world’ span the entire mobile entertainment industry, from games to technology innovation, and recognise the best of the mobile entertainment industry. The awards will be presented at a Gala dinner attended by the industry's most influential players on 23rd June at the stylish Floridita in the heart of Soho, London.

The Meffys are a unique platform which recognise outstanding achievements from across the mobile entertainment value chain around the globe. The entries will be judged by leading journalists, analysts and VCs.
“From the heightened participation of handset manufacturers and the proliferation of widgets and app stores, to the emergence of multi-platform services and the meteoric rise of mobile social networking, over the last year the industry has risen to the challenge of revamping its business models and setting a new standard for mobile entertainment. The Meffys present an ideal idea opportunity for the visionaries and leaders driving this remarkable evolution to showcase successes and compete to be recognised as the industry’s best.”

Rimma Perelmuter, MEF Executive Director
This year’s Meffys 2009 introduces a new award category ‘The Business Intelligence Award’ that will recognise the industry’s continued need for comprehensive data and definitive metrics. It rewards companies who are helping the mobile media industry to better track, quantify and analyse data to support continued investment.

Entering the Meffys 2009

Companies wishing to enter should visit the main MEF site and submit the entries by 17th April 2009. Entry costs have been frozen from last year and are as follows: £100 per entry for MEF members, £200 for members of supporting organisations and £300 for non-members.

Meffys 2009 Categories:
  • Games
  • Music Service
  • TV & Video Service
  • Technology Innovation
  • Content
  • Social Networking
  • Search & Discovery
  • Ad Campaign
  • Application
  • Quality of Experience
  • D2C
  • ‘Mobile First’ Innovation
  • Business Intelligence
  • Innovative Business Model
  • Handset
For a list of Meffys 2008 winners please visit here.

02 March 2009

MEF Supports FICCI FRAMES 2009 - Asia’s largest convention on the business of entertainment

The Indian Media & Entertainment industry, driven by the Bollywood phenomenon worldwide, is truly hitting new milestones and stepping into a new matured phase. The sector is growing at a fantastic rate of 18% CAGR, outperforming the Indian economy with a truly blockbuster performance.

FICCI has been cheerleading the potential of this sector for the last ten years. The content business in India is likely to generate over $50 million in the next two years. This growth is expected to come from the overseas market. India is fast emerging as an outsourcing hub for production/post-production in animation/gaming and visual effects.

With a turnout of over 2000 local and international delegates, sessions covering the entire gamut of media & entertainment like films, broadcast (tv & radio), mobile entertainment, animation, gaming, visual effects and more were discussed.

MEF supported the FICCI Frames to embrace the marriage of mobile with media and entertainment. This year, Pankaj Sethi, President – Corporate Strategy & Services of Tata Teleservices (India) and a MEF Asia Board Member, led an interactive panel on 'Mobile Entertainment & Mobile Advertising: Experiences Around the World'.

This session will discuss the various strands of entertainment and advertising in the mobile landscape as well as future trends in mobile TV which is going to revolutionize our markets very soon.

Panel includes:

Some key issues highlighted include:
  • The growing dominance of on line video;
  • The challenge of creating right formats for mobile;
  • The value of social networks in growth of content and video through viral circulation;
  • Despite a lot being achieved to develop partnerships for licensed content on social networks, a lot of challenges still remain;
  • The threat to ownership of the original content posted by customers (in light of recent Facebook episode);
  • Practical case studies of how ads can work better on mobiles
  • The value of looking at content in a converged way across media delivery and how the industry is working towards that.
For more information re FICCI Frames, visit www.ficci-frames.com.
For more information re MEF Membership, please contact Crystal Chua, General Manager of MEF Asia, at tel: +65 8123 1800 or crystal@m-e-f.org.

Best wishes,
The MEF Team