Newly elected MEF EMEA Board represents mobile ecosystem diversity and growth markets

MEF, the global community for mobile content and commerce, has announced the results of its 2012 EMEA board elections with Colin Yeh, Head of Group Product Development QTel Group (Qatar) elected as EMEA Chairman. Ben Carter, Head of Mobile Services Atos (UK) and Emma Kaye, Director, Mira Networks (South Africa) were also voted in by the membership as co-Vice Chairs.

The Elections took place at MWC 2012 directly after the EMEA AGM, where members received an update on all of MEF’s regional and global activities. The audience heard from outgoing chair Lee Epting, Vodafone and Vice Chair Colin Yeh of QTel Group who gave an overview of the significant achievements of the EMEA chapter over the last two years. Andrew Bud, MEF Global Board Chair outlined MEF’s vision and goals for 2012 while Rimma Perelmuter and Vildan Hasanbegovic, MEF Executive Director and Deputy Director, discussed the latest member benefits and provided an update on MEF’s Initiatives and Analytics programmes.

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On his election as MEF EMEA Chair, Colin Yeh of QTel Group, commented; “I’m honoured to undertake this leadership role and work with such a talented team on the EMEA board which includes our first financial institution – Barwa Bank, OEMs, content creators, operators and enterprise representatives. QTel Group’s engagement in MEF demonstrates our commitment to driving innovation, knowledge exchange and monetisation opportunities across the region. I look forward to working with the Board to support members’ strategic objectives and business development needs, particularly in growth markets.”

Yeh will lead the MEF EMEA Board which reflects MEF’s strength in key growth markets as well as its representation of the total mobile ecosystem. The team includes newly elected companies Aspiro, Barwa Bank, RIM, Mira Networks, Nokia and Telefonica as well as incumbent board directors from Buongiorno, Inmobi, MTN Group and Vodafone Group. The election took place on the 10th anniversary celebration of MEF Connects 2012, attended by 600 industry leaders, during Mobile World Congress in Barcelona.

Rimma Perelmuter, MEF Global Executive Director said; “The EMEA region and its growth markets are a strong focus for MEF and I am very excited to work with the new Board to drive forward MEF activities across Europe, the Middle East and Africa and help shape, connect and monetise the mobile content and commerce industry.”

Andrew Bud, MEF Global Chair added: “I am delighted to welcome the newly elected EMEA board. The sectoral diversity and geographic breadth of this strong leadership will help MEF and its members to master the complexity of the mobile landscape during a time of change and uncertainty.”

The full MEF EMEA Board:

Chairman: Colin Yeh Head of Group Product Development, Qtel Group

Vice Chairs:  Ben Carter, Head of Mobile Services, Atos
                    Emma Kaye, Director, Mira Networks

Board Directors:

• Diane Alphonse, Head of Marketing, Communications & PR, Barwa Bank
• Christian de Faria, Senior VP, Commercial & Innovation, MTN Group
• Jaime Grau Ullastres, Director of Commercial Activity, Telefonica
• Volker Hirsch, Head of Business Development, Games, RIM
• Rob Jonas, VP & MD Europe & Middle East, InMobi
• Hemant Madan, Head of Developer Marketing, Vodafone
• Lucia Predolin, Global Head of Marketing, Buongiorno
• Maximilian Schierstädt, Director Global Partner Management, Nokia
• Gunnar Sellæg, CEO, Aspiro