10 June 2009

Mobile Creativity in South Africa

This is a guest post written by Emma Kaye, CEO of Gate7, and looks ahead to the upcoming Meffys moible entertainment awards. For more information on the Meffys, please see here.

South Africa has a mobile penetration of around 90% with a growing mobile entertainment sector. The products and services that we are seeing emerge continue to show the high level of innovation being done to meet the market demands of this growing mobile economy. The global standards of these innovations are now being recognised as both Vodacom and Mxit have been shortlisted for the prestigious Meffy awards.

MediaOnline recently said: "MXit, the global mobile social network and instant messaging provider, has topped Google and Facebook as the social network and website that South African teens use most frequently." This is a good indicator that local innovation is proving to be a huge success within the mobile entertainment market.

As a board member of MEF and a representative from Africa, I am delighted to see that the innovation and products developed here are finally starting to get the international recognition they deserve. I wish them both all the best at the exciting Meffy awards in London.

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