MEF last night unveiled the winners of this year’s coveted Meffys awards at a sold out gala dinner in London. The Meffys, in association with Nokia for the third year running, were hosted by Hardeep Singh Kohli, who captivated the audience with his quick wit and passion for mobile.
The winning entries of the sixth annual awards once again provided a snapshot of the range of products, services, apps and projects, from the newly launched to the tried and tested, which are driving the mobile entertainment industry forward.
This year’s winners, representing America, Britain, Denmark, Finland, India, Norway, Russia and Turkey, underlined the Meffys as the global benchmark for recognising success and innovation.
A new award for Business Intelligence highlighted the industry’s growing focus on building definitive metrics and analytics, key to sustaining investment and building on its long-term success.
Rimma Perelmuter, MEF Executive Director said: “In these times of economic uncertainty, MEF is proud to celebrate a $32 billion industry whose relevance and focus continues to inspire innovation and growth. The 2009 Meffys winners are a testament to the industry’s robustness and the central role that mobile is playing in engaging and entertaining consumers around the world.”
Meffys 2009 Winners
Games
Gameloft - ‘Real Football 2009’
Music Service
24-7 Entertainment -‘TDC Play’
TV & Video Service
BBC - ‘BBC iPlayer on Mobile’
Content
20:20 London - ‘Thmbnls Interactive Mobile Drama’
Social Networking
Handmade Mobile Entertainment - ‘Flirtomatic’
Search & Discovery
MTS - ‘MTS Super Search’
Ad Campaign
TURKCELL - ‘Tone&Win’
D2C Service
GetJar - ‘GetJar’
Application
Opera Software - ‘Opera Mini 4.2’
Technology Innovation
Nokia - ‘Ovi Store’
‘Mobile First’ Innovation
Hungama Digital Media -‘Tata Sky’
Business Intelligence
comScore & the GSMA in partnership with all UK operators - ‘GSMA Proof of Concept’
Innovative Business Model
Orange - ‘Dolphin Pay-As-You-Go Package’
Quality of Experience
Dolby Laboratories - ‘Dolby Mobile’
Handset
INQ Mobile - ‘INQ¹ - The World’s First Social Mobile’
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