14 January 2009

Say hello to MEF's new Global Marketing Director

The MEF team would like to welcome Stephen Jenkins to his new role as Global Marketing Director for MEF. Stephen will play an instrumental role in communicating and driving awareness of MEF’s initiatives and activities to drive mobile entertainment adoption, shape regulation and deliver competitive advantage to its members.
It is a hugely exciting time for the mobile content industry. I am looking forward to ensuring our members’ views are represented and demonstrating the value of a single strong voice for the mobile entertainment industry.”
Stephen Jenkins on his new role as Global Marketing Director for MEF

Stephen has twelve years experience in the music industry and joins from the PIAS Entertainment Group where he was Head Of International Marketing and instrumental in driving marketing campaigns for labels including Wall Of Sound, Independiente, Full Time Hobby and Fabric. Prior to this he spent seven years at the EMI Group, initially as part of the trade marketing team and subsequently as part of the international marketing team at Virgin Music.

“With Stephen’s wealth of experience in the content industry and his broad marcoms expertise, we are confident he will deepen awareness of MEF’s industry changing initiatives and activities on behalf of our members to key stakeholders. I look forward to working closely with him to build upon MEF’s successes and drive awareness of our upcoming initiatives and events.”

Rimma Perelmuter, Executive Director of MEF

In this new role, Stephen will evolve MEF’s digital marketing to engage and inform members around the world on key developments. He will also work to raise awareness of MEF’s influential industry reports and initiatives, including critical work on content sales reporting and mobile video. Stephen brings extensive music industry experience to the forum and will work closely with the global MEF team and chapters.

Stephen has a degree in Mathematics and Management Studies from Liverpool University, has been certified by the Chartered Institute of Marketing and has previously taught percussion and tap dancing!  He is a passionate music fan with an enviable and eclectic record collection (11,000 records plus) and DJ’s in his spare time.

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