More fascinating insights from MEF Americas and MEF TV; in this video Marco Argenti, SVP of Developer and Marketplace for Nokia speaks to Rob Woodbridge of UNTETHER.tv. In it he expands on the topic of his keynote speech from MEF Americas 2011 "Creating Hyper Local App Economies" and discusses the opportunities for monetizing apps presented by leveraging the nuances of highly localised content.
Hit the jump for more from Marco and MEF TV at MEF Americas 2011: Mobile Content and Commerce.
Showing posts with label Nokia. Show all posts
Showing posts with label Nokia. Show all posts
22 December 2011
Distimo report highlights growth of in-app billing
The key findings from the reports are:
1. In all appstores the proportion of free applications surged significantly over the past year. In most appstores the average price of all apps decreased and the most popular applications are also cheaper than last year.
2. As publishers appear to be increasingly shunning one-off fees for their apps, in-app purchases in particular have emerged from several business models as the method of choice for app monetization.
3. The reports identify significant regional variations in download volumes with some regions exhibiting spectacular growth, while in other markets in-app purchases have take the fore as the main monetization method. The full reports contain complete details on download volumes and revenue details for all regions.
To download the reports in full, head over to the Distimo website - one report costs €699 for a single user license with concessions available for purchasing multiple territory reports.
MEF members can enjoy 15% off the cost of each - contact us for more information.
11 August 2010
MEF Executive Questionnaire #17: Ryan Wuerch, Motricity
MEF continues to seek new ways to profile its members and promote the thought-leadership of the senior executives within these companies. We are pleased to launch the MEF Executive Questionnaire to reveal the real people behind the industry in an informal and entertaining manner.
This will be a regular feature of the MEF blog, so make sure you subscribe via email or RSS. If you are a senior executive from one of our member companies and would like to be featured then please contact MEF Marketing Director, Stephen Jenkins.
The seventeenth in the series is from Ryan Wuerch, CEO at Motricity.
1. Please describe briefly your main company activities and your role within that organisation
As Chief Executive Officer & Founder of Motricity, a leading provider of mobile Internet solutions and services, I am responsible for the overall success of our company. I’m closely involved in the day-to-day activities of Motricity, meeting with customers and employees to keep abreast of their needs but I’m also responsible for the vision and am accountable to our board of directors and investors. I participate in a number of industry forums such as the CTIA Wireless Foundation, the Washington Roundtable, a non-profit, public policy organization comprised of chief executives representing major private sector employers throughout Washington state, and as an ambassador for the Internet Innovation Alliance.
2. Without necessarily revealing any confidential information, please outline the principal business models your company uses
Motricity has a diversified, recurring revenue model with high predictability and visibility. Contracts typically consist of a fixed fee Professional Services engagement related to the initial customization and implementation of our mCore solution and the development of unique personalized services, coupled with Managed Services, for which we charge fixed, periodic or variable, activity-based fees, or a combination of both.
3. What has been your company’s greatest achievement to-date?
5. What is exciting you most in 2010 (either personally or professionally)?
On a professional level, I’m excited to be where we are today. Motricity, along with its carrier customers, is sitting at the center of mobile Internet ecosystem. With a near doubling in growth predicted in mobile data over the next 3 years, our industry is at a major inflection point and we’re excited to be a part of that change. On a personal note, I’m training for the 2010 Standard Chartered Marathon in Singapore in December.
6. What is the most important piece of technology in your life?
Without a doubt my cell phone. I have it at all times and it has the power to give me the information I need at the moment I need it, no matter where I am.
7. What mobile device(s) do you use?
I currently use the Blackberry Bold.
8. What’s your favorite application?
Ascendo Data Vault allows me to comfortably host all of my passwords in one location and
att.net gives me a graphically rich mobile Internet solution with a great user experience for all of the information and content I want, making att.net my ‘must have’ front door to the mobile Internet.
9. What’s your ringtone?
I actually keep my phone on vibrate to be conscious of people around me while I am sitting in meetings, meeting with customers, and interacting in normal business day as usual.
10. Which mobile industry blogs do you regularly read and why?
Among my list of frequently visited sites are Wired, Fierce Wireless, Forbes, and MarketWatch. It is important to stay abreast of general business as well as industry news.
11. What is the biggest mobile content issue that is likely to affect the industry within the next 12 months?
Our biggest challenge in the coming year is transforming the online experience for the mobile environment. The mobile Internet is extremely complex and this is a symptom of a larger problem; as an industry we have yet to effectively optimize the Internet for the mobile experience. The mobile Internet is brimming with content, yet none of it is easy to find. There are disparate operating systems, devices and applications which may or may not work well together. At Motricity, we’re working with our carrier customers to simplify these issues and build a better mobile Internet for consumers.
12. Which other MEF member organisation do you most admire?
This will be a regular feature of the MEF blog, so make sure you subscribe via email or RSS. If you are a senior executive from one of our member companies and would like to be featured then please contact MEF Marketing Director, Stephen Jenkins.
The seventeenth in the series is from Ryan Wuerch, CEO at Motricity.
1. Please describe briefly your main company activities and your role within that organisationAs Chief Executive Officer & Founder of Motricity, a leading provider of mobile Internet solutions and services, I am responsible for the overall success of our company. I’m closely involved in the day-to-day activities of Motricity, meeting with customers and employees to keep abreast of their needs but I’m also responsible for the vision and am accountable to our board of directors and investors. I participate in a number of industry forums such as the CTIA Wireless Foundation, the Washington Roundtable, a non-profit, public policy organization comprised of chief executives representing major private sector employers throughout Washington state, and as an ambassador for the Internet Innovation Alliance.
2. Without necessarily revealing any confidential information, please outline the principal business models your company uses
Motricity has a diversified, recurring revenue model with high predictability and visibility. Contracts typically consist of a fixed fee Professional Services engagement related to the initial customization and implementation of our mCore solution and the development of unique personalized services, coupled with Managed Services, for which we charge fixed, periodic or variable, activity-based fees, or a combination of both.
3. What has been your company’s greatest achievement to-date?
We’re proud of our heritage as a global leader in mobile data solutions, of our ongoing business with some of the largest carriers and enterprises in the world, of our ability to complete a successful IPO in the biggest economic downturn since the Great Depression and of our continued expansion into developing markets around the world.
4. What is your company currently working on that is going to move the industry forward?
According to Yankee Group, the worldwide market for mobile content delivery platforms is expected to grow from $2.9 billion in 2009 to $4.3 billion in 2013. This represents an enormous opportunity for Motricity and the mobile industry at large. We plan to leverage our deep experience in working with the leading carriers in North America to capitalize on this global opportunity. Our solutions are designed to scale with the high growth anticipated in mobile data services and we will empower the world’s largest carriers to take full advantage of the growth they are currently experiencing. Motricity is gaining traction in emerging markets and intends to continue expanding in these areas, helping carriers in Southeast Asia, India and Latin America bridge a divide by bringing the Internet to millions via mobile devices.
4. What is your company currently working on that is going to move the industry forward?
According to Yankee Group, the worldwide market for mobile content delivery platforms is expected to grow from $2.9 billion in 2009 to $4.3 billion in 2013. This represents an enormous opportunity for Motricity and the mobile industry at large. We plan to leverage our deep experience in working with the leading carriers in North America to capitalize on this global opportunity. Our solutions are designed to scale with the high growth anticipated in mobile data services and we will empower the world’s largest carriers to take full advantage of the growth they are currently experiencing. Motricity is gaining traction in emerging markets and intends to continue expanding in these areas, helping carriers in Southeast Asia, India and Latin America bridge a divide by bringing the Internet to millions via mobile devices.
5. What is exciting you most in 2010 (either personally or professionally)?
On a professional level, I’m excited to be where we are today. Motricity, along with its carrier customers, is sitting at the center of mobile Internet ecosystem. With a near doubling in growth predicted in mobile data over the next 3 years, our industry is at a major inflection point and we’re excited to be a part of that change. On a personal note, I’m training for the 2010 Standard Chartered Marathon in Singapore in December.
6. What is the most important piece of technology in your life?
Without a doubt my cell phone. I have it at all times and it has the power to give me the information I need at the moment I need it, no matter where I am.
7. What mobile device(s) do you use?
I currently use the Blackberry Bold.
8. What’s your favorite application?
Ascendo Data Vault allows me to comfortably host all of my passwords in one location and
att.net gives me a graphically rich mobile Internet solution with a great user experience for all of the information and content I want, making att.net my ‘must have’ front door to the mobile Internet.
9. What’s your ringtone?
I actually keep my phone on vibrate to be conscious of people around me while I am sitting in meetings, meeting with customers, and interacting in normal business day as usual.
10. Which mobile industry blogs do you regularly read and why?
Among my list of frequently visited sites are Wired, Fierce Wireless, Forbes, and MarketWatch. It is important to stay abreast of general business as well as industry news.
11. What is the biggest mobile content issue that is likely to affect the industry within the next 12 months?
Our biggest challenge in the coming year is transforming the online experience for the mobile environment. The mobile Internet is extremely complex and this is a symptom of a larger problem; as an industry we have yet to effectively optimize the Internet for the mobile experience. The mobile Internet is brimming with content, yet none of it is easy to find. There are disparate operating systems, devices and applications which may or may not work well together. At Motricity, we’re working with our carrier customers to simplify these issues and build a better mobile Internet for consumers.
12. Which other MEF member organisation do you most admire?
13 November 2009
MEF Connects South Africa
Undeterred by the unseasonable clouds and rain, the South African mobile entertainment sector turned out in force for the MTN-hosted MEF Connects event in Cape Town on 10 November 2009.
Emma Kaye, MEF EMEA’s sole African board representative, welcomed over 80 guests to the Lightbox Studios (with stunning views of the city, a cloud-enshrouded Table Mountain and the iconic Green Point football stadium) before handing over to Chairman Gerrit-Jan Konijnenberg to MC proceedings. Gerrit thanked MTN for sponsoring the evening as well as the speakers who had all flown in especially for the event.
With the 2010 Championship fast approaching, Gerrit pointed out that sporting events are proven in driving mobile entertainment usage. Recalling the experience of the 2002 World Cup when (although at the time groundbreaking) fairly rudimentary technology brought goals to your mobile, GJ observed that this had often led to bill shock and a dead phone battery. Fast forward 7 years, the speed and capacity of networks can deliver a much richer experience like the award-winning video goal alert service offered by Turkish operator Turkcell.
Sony Music’s Ian Henderson described MEF as a ‘global networking forum’ through which he was able to meet new business partners and said that mobile was a bright spot that enabled labels to monetise content in regions where they could previously never even have sold physical product.
When asked about exciting mobile trends, Ian pointed to Europe as a “hotbed of innovation: as well as an explosion in smartphone platforms, you’ve got subscription services such as Spotify (originated in Sweden) and TDC (the Danish telco)". Spotify offers free streaming with upselling of mobile access via paid subscription, whereas TDC has been bundling a free music subscription service with their overall customer offering as a successful customer retention tool. “We need the free tier to attract users then combine it with different levels of service that customers will hopefully pay for,” he added.
When asked about Nokia’s ‘Comes with Music’ project, Ian admitted that, despite a slow start, Nokia remain extremely committed to making it a success. Concern was also raised by an audience member about the lack of margins on music sold via premium rate, but Ian was confident that other business models will lead to lower billing.
Mobile advertising specialist 4th Screen’s Mark Slade talked about the possibilities of targeted mobile marketing where customers opt-in to a database which can open up a whole range of user information.
MTN’s Sharoda Rapeti stated that MTN had joined MEF to send out a clear message about the operator’s commitment to entertainment. She referred to 2010, saying, “The 2010 tournament has simply accelerated the planned infrastructure development required to cope with increased capacity.” With exclusive 2010 mobile rights and a partnership for DVB-H with MultiChoice, MTN is poised to offer subscribers an array of rich media content around the World Cup.
On the question of handset functionality, Sharoda pointed to good market growth in low cost smartphone handsets and MTN’s increased marketing efforts around application stores to encourage users to experiment more with mobile entertainment.
We’d been warned that Capetonians don’t go out in bad weather and, if they do, that they’re tucked up in bed by 9pm. Fortunately neither claim proved correct and MEF members and guests networked till late in the evening.
02 July 2009
MEF leadership and activities point the way to a robust Mobile Media future
Mobile Entertainment Forum (MEF) Global held its prestigious board elections and AGM on the eve of its 9th annual conference, MeM09, in London last week. Andrew Bud, Executive Chairman, mBlox, returns for the second consecutive year as the Global Chair, having been a founder and driving force for MEF since its launch in 2000. He is joined by Billy Wright, Global Head of Media and Games Partnerships, Nokia, who has been elected as Vice Chair and Pete Wood, VP International Mobile Business Development, Sony Pictures Home Entertainment.
They join existing Global Board members:
- Jim Beddows, MEF Americas Chair
- Mark Harding, Media & Digital Content Specialist, KPMG
- Gerrit Jan Konijnenberg, MEF EMEA Chair & EVP of Sales, Comfone
- Miguel Lopez-Quesada, General Manager, Zed TV
- Patrick Parodi, CMO, Amobee
- Neeraj Roy, MEF Asia Chair & CEO, Hungama Mobile
- Seth Schachner, VP, Digital Business Latin America, Sony Music Entertainment
- Ingrid Silver, Partner, Denton Wilde Sapte
his exceptionally strong Board to support our $32 billion industry whose mood, as measured by our latest MEF BCI, is impressively optimistic. In this time of change and opportunity, our mission to improve, inform and protect the market for MEF members, both globally and nationally, is more vital than ever. I would also like to thank outgoing MEF Vice Chair Marco Argenti for his invaluable contribution to the board over the last 2 years.” - initiatives which accelerate and change the industry such as the recently launched Smart Pipe Enablers initiative;
- regulatory and policy activities which represent the industry and protect revenues and consumers;
- trade development activities across EMEA, Asia and the Americas and greater localization to support the growth of the mobile entertainment industry in these markets, commencing with the launch of an Italian chapter; and
- MEF metrics and intelligence which illuminate the industry and provide competitive advantage to members.
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