13 November 2012

MEF launches dedicated African Office in association with Vodacom

MEF has today announced the launch of a new dedicated African office in association with Vodacom to help promote African mobile growth and showcase innovation.

Headquartered in Johannesburg, the MEF Africa Office will serve as a hub for the trade association’s growing African membership. A MEF member steering committee from across the African mobile ecosystem has already been constituted to drive the regional agenda.

Rimma Perelmuter, MEF Executive Director said: “With such diverse innovation originating in the African continent, it is clear that Africa offers the mobile industry a strategic opportunity to learn and do business. There is already strong MEF membership in the region and as an organisation, MEF brings with it over a decade of heritage as a truly global trade body which has established vibrant local chapters in some of the most diverse and challenging markets in the world.

"By launching MEF Africa, in association with Vodacom, we will provide an essential hub for mobile companies throughout the African mobile ecosystem and beyond. A dedicated Steering Committee will provide a strong platform to drive the regional agenda and ensure that the newest MEF office showcases home grown innovation, undertakes relevant initiatives and connects local businesses to MEF’s global member base.”

Prins Mhlanga, Managing Executive of Vodacom Digital Media, added "MEF has a lot to offer to the telecommunications industry and consumers who stand to benefit from the innovations that will emanate from its initiatives and analytics. Its expertise in commissioning and producing unique reports in the international mobile arena is invaluable and its ability to bring together industry leaders to collectively progress opportunities will benefit the local and African market. We’re pleased to be associated with MEF’s initiative.”

For the full press release with all the details, head over to the MEF website.

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