27 June 2012

MEF Mobile Content and Commerce Village announced at Apps World

Apps World today announced the Mobile Content and Commerce Village supported by MEF. The focal point will be one of four key areas within the Apps World exhibition. Designed to showcase companies specialising in products and services across the mobile value chain including mobile content and payment providers, aggregators and platform providers, the village will support those looking to curate, create, promote and monetise content within the mobile space.

Apps World is taking place on 2-3 October at Earl’s Court 2, and will be hosting a free to attend exhibition alongside 10 different niche workshop tracks covering the entire mobile app ecosystem. We have some great exclusive benefits for MEF members, including 25% discount on conference passes and special exhibition packages - download the pack from the
MEF website.

MEF will be hosting a half day Summit at Apps World as part of the programme presenting its latest analytics and initiatives activities and engaging in lively debate on business critical issues facing the mobile industry with a particular emphasis on Consumer Trust. The MEF Mobile Content and Commerce Village will be adjacent to the MEF members-only lounge, creating a unique networking environment within the event for visitors meet MEF members to discuss key content, monetization, privacy, VAS and emerging commerce models.

Ian Johnson MD of Six Degrees who host Apps World said, “We’re very excited to be launching the Mobile Commerce and Content Village, in association with MEF at Apps World. It’s great to be working with the MEF to bring together key players in this area, with the aim of building new partnerships, business models and initiatives for driving content and commerce initiatives forward for the attendees of Apps World.”
Rimma Perelmuter, Executive Director added, “MEF is delighted to be supporting Apps World and help provide a great platform for companies who are interested in shaping the mobile industry.”

To visit the MEF Mobile Content and Commerce Village, register for a free exhibition pass here.

Mobile payment speakers at Apps World include;

  • Brian Bogaerts, Head of Strategic Programs & Life Cycle Management and General Manager Innovation & Technology, KPN
  • Patrik Höljö, Head of Application Unit, Global Product Management, TeliaSonera Group
  • John Conlon, Global Innovations, Mobile Barclaycard
  • Carlos Gracia Armendáriz, Mobile Banking Director, Santander Financial Group
  • Simon Strojan, Mobile Banking Product Owner, RBS/Natwest
  • Javier López Chicote, Global Head of mPayments, BBVA
  • Martin Wrigley, Director of Developer Services, Orange Partner
  • Sachin Mittal, Head of Mobile Payments, Swisscom
  • Jay Bregman,Founder, Hailo
  • Andreas K Fjeld, Content Manager, Telenor
More information about Apps World agenda can be found here.

About Apps World:

Now in its 3rd year, Apps World has grown to be one of the leading global multi-platform events in the mobile industry, and this year’s Earl’s Court 2 event is set to be the biggest yet. With over 5000 developers, mobile marketers, mobile operators, device manufacturers, platform owners and industry professionals expected for two days of high level insight and discussion. With 10 targeted workshop tracks, speed meeting, 1-1 meetings, parties, and awards the event will be tackling a spectrum of issues across the app ecosystem. www.apps-world.net/europe


Tim Banks tim@infomob.co.uk

Kate Williams
Marketing Manager

+44 (0) 117 973 2353

1 comment:

non geographic numbers said...

MEF is designed to help all parties in the entire mobile media ecosystem understand why the smart enabler role is important, the key challenges, benefits and opportunities available to industry as well as potential revenue benefits and new business models and commercial frameworks. It will benefit the entire mobile media ecosystem and allow content owners and service providers to understand the opportunity enabling services provide for their businesses.