Another survey of import was launched by MEF this week, the second MEF Middle East Content & Commerce Survey. This one focuses squarely on the Middle East and is part of a series of investigations into the state of the Mobile content & commerce market in the region. MEF is inviting all companies with activities in the region to take part, regardless of where they're headquartered, or how long they've been in the mobile space.
The first survey, published in August 2011, showed an overwhelmingly positive outlook of businesses in the value chain, with 35.6% of mobile content and commerce players anticipating better than expected revenues with growth predicted to be 32.9% on average. This confidence extended to all mobile content and commerce categories featured in the survey, with Mobile Social Networking and Applications achieving the highest growth expectations.
The survey is being conducted in association with KPMG, ensuring the confidentiality and integrity of the results, and is distributed in partnership with GITEX, widely recognised of course as one of the largest and most important ICT events in the Middle East and indeed, the world.
Said Rimma Perelmuter, MEF Executive Director: “As the first mobile focused trade body with a dedicated presence in the Middle East, MEF is committed to supporting growth and innovation in this strategic territory. Last week, MEF organised a dynamic showing at GITEX, one of the region’s top annual gatherings and ran a successful MEF Connects networking event with InMobi. The findings from the second MEF survey will contribute to a vital time-series and provide a comprehensive overview of the Middle East’s mobile content & commerce market and where it is headed. We invite all active companies investing in the region to take part.”
Companies interested in sharing their thoughts can do so here. The survey closes November 10, check out the MEF website for more details.
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