26 April 2010

MEF Executive Questionnaire #11: Oliver Wimmeroth, The Venista Group

MEF continues to seek new ways to profile its members and promote the thought-leadership of the senior executives within these companies. We are pleased to launch the MEF Executive Questionnaire to reveal the real people behind the industry in an informal and entertaining manner.

This will be a regular feature of the MEF blog, so make sure you subscribe via email or RSS. If you are a senior executive from one of our member companies and would like to be featured then please contact MEF Marketing Director, Stephen Jenkins.

The eleventh in the series is from Oliver Wimmeroth, Managing Director of The Venista Group.

1. Please describe briefly your main company activities and your role within that organisation
A fast-moving global player focusing on growth, success and ease of use, Venista is an international company promoting mobile entertainment services. It was founded in 2004 and started operating in the United Kingdom and Spain. Today, it operates in a total of 22 markets and counting.

2. Without necessarily revealing any confidential information, please outline the principal business models your company uses
Venista offers a variety of content services (video downloads, ringtone, music, competition, quiz).

3. What has been your company’s greatest achievement to-date?
Profitable growth since its first year of operation and independence from any third party.

4. What is your company currently working on that is going to move the industry forward?
Drive the effort to promote mobile entertainment services in a growing number of international markets, setting a standard of commercial success paired with customer satisfaction and compliance.

5. What is exciting you most in 2010 (either personally or professionally)?
Our company’s expansion with new operations being set up in a variety of places such as Southeast Asia, Latin America and India.

6. What is the most important piece of technology in your life?
My Noise-Cancelling Headphones

7. What mobile device(s) do you use?
Apple iPhone

8. What’s your favourite application?
Angry Birds

9. What’s your ringtone?
iPhone Strum

10. Which mobile industry blogs do you regularly read and why?
11. What is the biggest mobile content issue that is likely to affect the industry within the next 12 months?
Inventing mobile services with a high value for the client – especially sustainable subscription services

12. Which other MEF member organisation do you most admire?
Playboy Media – because they simply get the best writers.

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