29 March 2010

MEF Builds Long-term Collaboration with Leading Italian Institution

MEF has signed a 3-year Strategic Partnership agreement with the prestigious “Osservatori ICT & Management of the Politecnico di Milano School of Management”. The Politecnico School of Management is known for its expertise in the area of ICT research including mobile media.

The agreement will cover mutual support for the two organisations’ key annual events (including MeM, Meffys awards and the Milan Mobile Content & Internet convention) as well as cross-promotion of each other’s products and services. The Politecnico School of Management has established a reputation as an authoritative source of industry statistics, producing reports on the mobile media sector in Italy, Turkey and Brazil amongst others. The Politecnico School of Management has selected MEF as the official International Partner for its Mobile Content & Internet annual event in Milan for the past three years.

Over the last 12 months MEF has been involved in discussions with its Italian members on the introduction of an Italian self-regulatory code, CASP, and is continuing to monitor the impact of this as well as other regulatory changes on the Italian mobile media sector.

MEF will be liaising closely with the Politecnico School of Management on regional activities and recently published a report on Ad-funded Mobile Entertainment for the Italian market, with input from its Italian membership and contribution from the Politecnico School of Management.

Alberto Ciarniello, Vice Chairman MEF EMEA (2009-2010) with Telecom Italia VAS Marketing, says: “We’re delighted to announce this long-term strategic partnership with the Politecnico School of Management. The agreement follows several years of successful co-operation and formalises our ongoing collaboration for the benefit of MEF’s membership, the Politecnico School of Management and the mobile media industry.”

Andrea Rangone, Scientific Advisor for the Osservatori ICT & Management of Politecnico di Milano School of Management comments: “We are honoured that MEF – the most important association in the mobile media sector – has chosen our organization as the first university to become its strategic partner. We are also pleased to concretize through a long-term strategic agreement, our already consolidated and successful relationship. We believe that this collaboration will strengthen and further benefit both the organizations and the Industry as a whole; as well as enhance the diffusion of culture and knowledge on the mobile media sector."

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