04 December 2009

MEF Thought Leadership Driving Debate across Multiple Revenue Model Discussions

Management World Americas conference takes place next week with MEF heavily involved across the programme. The event is proving to be one of the most important for communications service providers across the Americas. With 60% of pre-registered attendees holding senior/executive positions in more than 300 companies across 50 countries, can you afford not to attend? Register now to reserve your place.

Management World Americas will focus on how to make new business models a reality and deliver the efficiencies and new service revenues vital to survival. If your time is limited why not register for an Expo plus pass and get access to:

Content Sales Reporting (CSR)– Mobile Content & Advertising Revenue Management Catalyst
The TM Forum has taken the template completed by MEF on CSR in 2008, specifically responding to industry revenue leakage losses of up to 10%, and worked in collaboration with SwissCom, CVidya, SAS, Netezza and MEF to develop a live revenue assurance demonstration to be shown at the event.

Smart Pipe Enablers Panel
Wednesday, December 9 at 4pm
The MEF Enablers initiative aims to educate the market on the use of Smart Pipe Enabling services and brings together the different players in the mobile entertainment value chain to promote the rapid implementation of a coherent and workable model for enabling services.


  • Brian Johnson, Head of US & APAC Sales and Marketing, mBlox
  • Jim Beddows, VP Business Development, 2ergo
  • Stephen Fleece, Director Value Chains Collaboration, TM Forum
  • Bill Wilson, Director of Business Development & Digital Strategy, NARM


  • Suhail Bhat, Policy & Initiatives Director, MEF

Making Money From Advertising & Personalization? Executive Roundtable
Wednesday, December 9 at 11am
Chaired by Patrick Parodi, Managing Director EMEA, Exicon, Board Director, Shazam and Board Director, MEF
This module is part of the New Services & Business Models Summit and will investigate and discuss the role of advertising within the value chain, new business and pricing models, standards, analytics and consumer privacy amongst many other topics.

Other Business Development opportunities include:

Interactive Discussions with 12 Keynote Speakers
Interactive discussions focusing on new ways of reducing OpEx and generating new revenues, with the spotlight on implementation and operational excellence.

Four Conference Summits - 150+ Speakers

For further details please visit the MEF website or contact Helen Meller, Marketing Manager, Management World Americas on: hmeller@tmforum.org OR register@tmforum.org.

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