10 September 2009

MEF Americas Mobile Leadership Summit - Part 2

This is part 2 of 4 in a series that looks at the recent MEF Americas Mobile Leadership Summit, which took place on Tuesday 1 September 2009 at the Writer's Guild of America West headquarters in Los Angeles. Part 1 was published here. You can also read parts 1, 3 and 4.

Next up was Eric Puterbaugh, Director of Client Services for The Nielsen Company, who presented 26 slides of data, which we've been promised a copy of. In the meantime, here are some broad strokes to whet your appetites:
  • The mobile content business continues to grow and is now worth $32bil worldwide
  • Premium off-deck services & applications are bright spots for carriers ...but carriers are losing significant revenue to iPhone
  • Rapid consumer movement to media ready smartphones is driving increased data usage
  • iPhone sets the standard for usability & iPhone is massively overindexing in data
  • Carriers benefit from higher data ARPU, the value of an iPhone customer to AT&T is $3.8k vs $1.7k for those with other handsets
  • Consumers typically look for the "Best Available Screen" to consume media
  • Young people behave differently on mobile...many more text, many fewer calls
  • Social networking and search are driving consumer adoption of the mobile web
  • Most consumers are watching streaming video on mobile through WAP sites, not apps
  • Most iPhone users download up to 5 paid or free Apps
Read Part 3 in the series >>

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