02 March 2009

MEF Supports FICCI FRAMES 2009 - Asia’s largest convention on the business of entertainment

The Indian Media & Entertainment industry, driven by the Bollywood phenomenon worldwide, is truly hitting new milestones and stepping into a new matured phase. The sector is growing at a fantastic rate of 18% CAGR, outperforming the Indian economy with a truly blockbuster performance.

FICCI has been cheerleading the potential of this sector for the last ten years. The content business in India is likely to generate over $50 million in the next two years. This growth is expected to come from the overseas market. India is fast emerging as an outsourcing hub for production/post-production in animation/gaming and visual effects.

With a turnout of over 2000 local and international delegates, sessions covering the entire gamut of media & entertainment like films, broadcast (tv & radio), mobile entertainment, animation, gaming, visual effects and more were discussed.

MEF supported the FICCI Frames to embrace the marriage of mobile with media and entertainment. This year, Pankaj Sethi, President – Corporate Strategy & Services of Tata Teleservices (India) and a MEF Asia Board Member, led an interactive panel on 'Mobile Entertainment & Mobile Advertising: Experiences Around the World'.

This session will discuss the various strands of entertainment and advertising in the mobile landscape as well as future trends in mobile TV which is going to revolutionize our markets very soon.

Panel includes:

Some key issues highlighted include:
  • The growing dominance of on line video;
  • The challenge of creating right formats for mobile;
  • The value of social networks in growth of content and video through viral circulation;
  • Despite a lot being achieved to develop partnerships for licensed content on social networks, a lot of challenges still remain;
  • The threat to ownership of the original content posted by customers (in light of recent Facebook episode);
  • Practical case studies of how ads can work better on mobiles
  • The value of looking at content in a converged way across media delivery and how the industry is working towards that.
For more information re FICCI Frames, visit www.ficci-frames.com.
For more information re MEF Membership, please contact Crystal Chua, General Manager of MEF Asia, at tel: +65 8123 1800 or crystal@m-e-f.org.

Best wishes,
The MEF Team

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