MEF MWC 2013 Briefing: Consumer Trust in Mobile Applications - Part 1

After 2012's hugely popular panel on consumer trust, MEF's briefing session for MWC this year was held in Barcelona in association with Kaspersky Lab. Part 1, widgetised for your listening pleasure below, features Denis Maslennikov, Senior Malware Analyst at Kaspersky, explaining the latest mobile malware threats affecting app consumers, and Simon Bates of MEF presenting the findings of the MEF Global Privacy Survey 2013.

Listen or download now:

MEFTV spoke with Denis just before the briefing, to get the lowdown on his presentation and the kind of threats he would be talking about.

Stay tuned to MEF Blog for more videos from the session, and part 2 of the podcast featuring the roundtable discussion featuring industry experts from MEF’s Privacy in Mobile Apps Working Group including Brendan Eich of Mozilla, Chris Davies, General Counsel EMEA and Head of Privacy at InMobi and Nick Graham, a Partner at law firm SNR Denton.

Privacy in Mobile Apps Roundtable - MEF Podcast

A key event for MEF at MWC 2012 was the Privacy in Mobile Apps Roundtable where over 35 members and invited guests joined a lively debate on the critical issues surrounding privacy in mobile applications.

Speakers included Todd Daubert and Nick Graham of SNR Denton, Ilja Laurs, CEO Get Jar, Andreas Constanidou, MD Vision Mobile, Gary Schwartz CEO of Impact Mobile, MEF Global Chair Andrew Bud, Michelle Sklar VP Industry relations Poynt, Carl Uminski, COO of Somo and Mike Butcher, TechCrunch Europe Editor.

The roundtable was supported by SNR Denton in association with the Mobile Fringe and Media Partner, TechCrunch.

The recording of the entire session is now available in full - listen below, or you can download to listen offline.

Continue reading for a MEFTV interview with session moderator Todd Daubert and panelist Nick Graham of SNR Denton.

MEF Roundtable: Privacy in Mobile Apps at MWC 2012

In response to industry shortcomings around privacy recently highlighted in the media, MEF hosted a roundtable on Privacy in Mobile Applications. Supported by SNR Denton and in association with the Mobile Fringe and media partners TechCrunch, the packed roundtable session brought together over 35 members and invited guests for a lively debate on the critical issues surrounding privacy in mobile applications. The panel and audience represented the diverse mobile ecosystem including App Stores, Developers, Digital Agencies, Media Owners, Legal, Security and Payment service providers from the US and EMEA, as well as a selection of media outlets including Wireless Week who provided an excellent overview of the session.

Speakers included Todd Daubert and Nick Graham of SNR Denton, Ilja Laurs, CEO Get Jar, Andreas Constanidou, MD Vision Mobile, Gary Schwartz CEO of Impact Mobile, MEF Global Chair Andrew Bud, Michelle Sklar VP Industry relations Poynt, Carl Uminski, COO of Somo and Mike Butcher, TechCrunch Europe Editor.

The roundtable demonstrated MEF’s ability to rapidly respond to hot media topics and provide a platform for debate and action. The session was a precursor to MEF’s forthcoming initiative on Privacy which will address the issue of mobile privacy and trust in apps. The initiative will have the goal to create best practices for responsible collection and use of mobile data for the industry, while building consumer confidence in mobile applications.

If you missed it, don’t worry: stay tuned to MEF Blog for the full podcast available soon.