MEFTV at MWC 2012

Three more exclusive MEF member videos for you recorded at MWC 2012 in Barcelona. This week we speak to Gianluca D'Agostino, CEO and founder of Neombile Group, Stanislas Chesnais of Mobibase and Paul McNea, Director Of European Biz Dev at Buck on their respective companies, MWC and their thoughts on the mobile content and commerce industry.



Continue reading for the other videos!

Privacy in Mobile Apps Roundtable - MEF Podcast

A key event for MEF at MWC 2012 was the Privacy in Mobile Apps Roundtable where over 35 members and invited guests joined a lively debate on the critical issues surrounding privacy in mobile applications.

Speakers included Todd Daubert and Nick Graham of SNR Denton, Ilja Laurs, CEO Get Jar, Andreas Constanidou, MD Vision Mobile, Gary Schwartz CEO of Impact Mobile, MEF Global Chair Andrew Bud, Michelle Sklar VP Industry relations Poynt, Carl Uminski, COO of Somo and Mike Butcher, TechCrunch Europe Editor.

The roundtable was supported by SNR Denton in association with the Mobile Fringe and Media Partner, TechCrunch.

The recording of the entire session is now available in full - listen below, or you can download to listen offline.

Continue reading for a MEFTV interview with session moderator Todd Daubert and panelist Nick Graham of SNR Denton.

MEF TV at MWC 2012 - Member Interviews

MEF TV offered its members the chance to share their MWC activities and announcements live in Barcelona with on-site Video Vox Pops. In the first of the series, we speak to Arturo Galvan, CEO of Naranya, Michelle Sklar, VP of Industry relations from Poynt and David Gosen, European MD of Digital, Online & Mobile at Nielsen about their experiences at MWC and their thoughts on the biggest developments in mobile in the last 10 years.




Hit the jump for two more videos from MEF Members Poynt and Nielsen on their experiences and activities at MWC 2012

MEF Roundtable: Privacy in Mobile Apps at MWC 2012

In response to industry shortcomings around privacy recently highlighted in the media, MEF hosted a roundtable on Privacy in Mobile Applications. Supported by SNR Denton and in association with the Mobile Fringe and media partners TechCrunch, the packed roundtable session brought together over 35 members and invited guests for a lively debate on the critical issues surrounding privacy in mobile applications. The panel and audience represented the diverse mobile ecosystem including App Stores, Developers, Digital Agencies, Media Owners, Legal, Security and Payment service providers from the US and EMEA, as well as a selection of media outlets including Wireless Week who provided an excellent overview of the session.

Speakers included Todd Daubert and Nick Graham of SNR Denton, Ilja Laurs, CEO Get Jar, Andreas Constanidou, MD Vision Mobile, Gary Schwartz CEO of Impact Mobile, MEF Global Chair Andrew Bud, Michelle Sklar VP Industry relations Poynt, Carl Uminski, COO of Somo and Mike Butcher, TechCrunch Europe Editor.

The roundtable demonstrated MEF’s ability to rapidly respond to hot media topics and provide a platform for debate and action. The session was a precursor to MEF’s forthcoming initiative on Privacy which will address the issue of mobile privacy and trust in apps. The initiative will have the goal to create best practices for responsible collection and use of mobile data for the industry, while building consumer confidence in mobile applications.

If you missed it, don’t worry: stay tuned to MEF Blog for the full podcast available soon.

Newly elected MEF EMEA Board represents mobile ecosystem diversity and growth markets

MEF, the global community for mobile content and commerce, has announced the results of its 2012 EMEA board elections with Colin Yeh, Head of Group Product Development QTel Group (Qatar) elected as EMEA Chairman. Ben Carter, Head of Mobile Services Atos (UK) and Emma Kaye, Director, Mira Networks (South Africa) were also voted in by the membership as co-Vice Chairs.

The Elections took place at MWC 2012 directly after the EMEA AGM, where members received an update on all of MEF’s regional and global activities. The audience heard from outgoing chair Lee Epting, Vodafone and Vice Chair Colin Yeh of QTel Group who gave an overview of the significant achievements of the EMEA chapter over the last two years. Andrew Bud, MEF Global Board Chair outlined MEF’s vision and goals for 2012 while Rimma Perelmuter and Vildan Hasanbegovic, MEF Executive Director and Deputy Director, discussed the latest member benefits and provided an update on MEF’s Initiatives and Analytics programmes.

For the full details, hit the link below

MEF Connects MWC 2012 – Celebrating 10 Years

600 mobile leaders from 50 countries attended our 10th annual MEF Connects MWC, held in association with TimWe at the beautiful Museu Picasso. As many of our members have expressed, the 10th Annual celebration set the bar ever higher as the quality networking event of the Congress, attended by a broad variety of our global members and invited guests from across the mobile value chain including representatives from American Express, Apple, AT&T, Facebook, HSBC, Nokia, Orange, QTel Group, RIM, Samsung, Telefonica, Coca-Cola, Turner Broadcasting and Yahoo and many more.

Check out a selection of the photos from the party below.



Sponsor TIMWE said of the party: “For TIMWE, as a multinational mobile solutions company with 26 offices around the world and operating in more than 75 markets, “MEF Connects MWC 2012” represented a unique opportunity to offer an exclusive experience to our key clients and partners, with great networking and many surprises throughout the night.”

Party-goer Paul Mcnea, Director of Biz Dev for BUCK said “One of the events I was looking forward to most was the MEF networking party at the Picasso Museum and I wasn't disappointed. The MEF networking event reflected the building and was a stylish and engaging evening, a great mix of catching up with some old contacts while making some new ones all in a relaxed and engaging atmosphere. I'll definitely be back in 2013.”

Were you at MEF Connects MWC 2012? Share your impressions of the night in the comments.

Attend MEF’s roundtable session on Privacy & Mobile Apps at MWC

In response to the current media focus on privacy and industry concern, MEF will be hosting a roundtable next week at MWC in Barcelona on ‘Privacy & Mobile Apps’ on February 28th.

MEF Chair Andrew Bud said “Trust between mobile consumers and the apps that they use is inevitably sensitive but absolutely vital to the development of the industry. Sustaining consumer trust is a task not just for the app store but for the whole ecosystem. We have essential work to do as an industry to make that practical.”

Open to members and invited VIP guests, the session brings together companies across the value chain to tackle this timely issue.

MEF Roundtable: Privacy & Mobile Apps
Date: Tuesday, 28th February 2012
Time: 3PM – 4PM
Venue: Gild International

The open door session is supported by SNR Denton in association with the Mobile Fringe, and is being held at Barcelona’s exciting new member's club, Gild International.

MEF, as the global community for content and commerce, is holding this session to drive thought leadership and plan next steps on this vital issue. If you are interested in participating or attending the roundtable please contact initiatives@mefmobile.org, but be quick as space is limited! For more information on MEF’s activities in Privacy & Security please contact MEF Deputy Director, Vildan Hasanbegović.

Member Event: Join Nielsen at MWC for an Uncommon Sense of the Consumer

MEF member Nielsen will be hosting a full day of panel sessions at this year's MWC in Barcelona, and you're invited. With a packed schedule on Tuesday 28th, attendees can expect powerful insights and networking firmly focused on today’s digital consumer and how best to seize the enormous opportunities.

Sign up now to get access to all of the sessions throughout the day.

Nielsen presents: An Uncommon Sense of the Consumer - Tuesday February 28th, FIRA Hall 2, Mezzanine Level, Theatre D

10:00-11:00 - The Mobile Media Revolution

13:00-14:00 - The Mobile Mynd: Nielsen NeuroFocus Live Demonstration Event
15:00-16:00 - When Mobile Meets Retail
17:00-18:00 - Strong Signals: Best Practices for Mobile Operators and Device Manufacturers

To sign up and leave any questions for the panels, hop over to the Nielsen website to log your details - of course you need to be registered for MWC..

Quick Poll! The most significant advancement for mobile content & commerce in the last 10 years was...?

So this month MEF will be at MWC for our 10th amazing year, and we're asking the question, in that whole time, what was the most significant advancement for mobile content & commerce? It's a mighty long time in the mobile world, so we've boiled our favourites down to five suggestions (we didn't include the iPhone, sorry) - let us know what you think! And if you're coming along to Barcelona this year, be sure to sign up for the party!