Download your free copy of the Netsize Guide 2011

MEF is pleased to again be official partner for the Netsize Guide 2011.

Download your free copy now!

The Netsize Guide is the comprehensive work of reference on the state of mobile technology and its impact on business and society. This, the 10th edition, brings you 220 pages packed with thought leadership material, in-depth market analysis, interviews with industry leaders and case studies as well as a wealth of mobile telecommunications data. The guide also features an overview of the challenges facing M-commerce from MEF Executive Director, Rimma Perelmuter who discusses how MEF is tackling these issues though its global initiatives.

This year’s edition explores three key themes that drive the future of mobile: Transaction, Transformation and Trust.

• Transaction - How we've come to rely on mobile devices for commerce from researching products to making purchases.
• Transformation - How mobile devices are increasingly driving content, communications and connectivity.
• Trust - How we now require simple, transparent services and devices we can trust.

The guide also features:

• 14 interviews with industry senior executives at leading companies including; ARM, Atlas Premium Brands, BNP Paribas, CMO Council, The Coca-Cola Company, Gameloft, GlobalPlatform, Informa Telecom & Media, Millennial Media, SingTel, Texas Instruments, Trusted Logic and Yahoo
• Mobile telecommunications market data, app and mobile device usage (including tablets and smartphones) and social media statistics covering 41 countries, from Informa Telecom & Media, comScore and SocialBakers.
• A wealth of companion links to online reports, research and market analysis.

MEF Partners with CTIA to take centre stage at CTIA Enterprise & Applications 2011

In North America next week from 10-13th, MEF will be in attendance at CTIA Enterprise & Applications in San Diego, and is thrilled to be CTIA’s partner for the mCommerce Pavilion & Showcase, a unique area of the CTIA floor space focusing on the boundless capabilities of mobile commerce and showcasing companies providing the platforms and applications key to mobile commerce.

Programmed by MEF and with significant benefits for MEF members, this is a must attend part of the show for mobile network operators, retailers, financial institutions, media and entertainment companies interested in the digital transfer of money mobile technology.

MEF will also be hosting an M-Commerce Panel at CTIA - Which M-Wallet? - to be held on Wednesday the 12th on the CTIA Exhibit Innovations stage.
MEF’s M-Commerce initiative has focused on bringing together brands, financial institutions, content owners/producers, carriers and retailers to create greater transparency while increasing consumer confidence in mobile transactions. MEF has assembled an expert panel to delve into the complex privacy, security and transactional issues surrounding m-commerce, while providing practical advice to assist brands, financial institutions, and content owners/operators to best utilize new and old forms of payment. Make sure you don't miss this one.

For more information on MEF's involvement at CTIA - contact North America General Manager Marjorie Daleo.

M-Commerce in SE Asia: Understanding the opportunities of today and tomorrow

Interested in the mobile media market in SE Asia? Thinking about expanding your mobile entertainment product into the area? Want to find out the rising trends and how to tap into the potential of the market?

Join MEF’s webinar on Wednesday 25 August and gain insight into the m-commerce opportunities available in the SE Asia mobile media market.

The mobile device combines an innovative payment platform with the power to fuel impluse purchasing and is changing the way consumers pay for content, goods and services. The panel is made up of brands with real experience in the market, including Maxis, Motricity and Tata Teleservices, to help your business take the first step with these exciting opportunities.

Confirmed Speakers

• Shea Silidker, Associate Director - KPMG (Moderator)
• Cynthia Yeo Wee Teng, International Transfer Product Manager - Maxis
• Jim Ryan, Chief Strategy and Marketing Officer - Motricity
• Joerg Krahnert, Managing Director - Netbiscuits
• Pankaj Sethi, President, Corporate Strategy & Services - Tata Teleservices
• Suhail Bhat, Policy and Initiatives Director - MEF

WEBINAR REGISTRATION: Please click here to register
DATE: Wednesday 25 August 2010
TIME: 13:30 Delhi / 16:00 Singapore / 09:00 London

In addition, if you wish to join the Asia M-Commerce Steering Committee to shape activities moving forward, please contact Suhail or Miranda.

Click to download the MEF M-Commerce Guide recently published by MEF North America, featuring case studies of how brands and content owners are harnessing the mobile commerce opportunity in the US and Canada.