This year’s edition explores three key themes that drive the future of mobile: Transaction, Transformation and Trust.
- Transaction - How we've come to rely on mobile devices for commerce from researching products to making purchases.
- Transformation - How mobile devices are increasingly driving content, communications and connectivity.
- Trust - How we now require simple, transparent services and devices we can trust.
- 14 interviews with industry senior executives at leading companies including; ARM, Atlas Premium Brands, BNP Paribas, CMO Council, The Coca-Cola Company, Gameloft, GlobalPlatform, Informa Telecom & Media, Millennial Media, SingTel, Texas Instruments, Trusted Logic and Yahoo
- Mobile telecommunications market data, app and mobile device usage (including tablets and smartphones) and social media statistics covering 41 countries, from Informa Telecom & Media, comScore and SocialBakers.
- A wealth of companion links to online reports, research and market analysis.
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