MEF Summit at CommunicAsia

MEF in collaboration with CommunicAsia hosted a Mobile Value Added Service Summit on the first day of CommunicAsia in Singapore. Communicasia is the premier event in Asia Pacific with 40,000 attendees, 1.200 exhibitors from more than 50 countries. The MEF organised summit received extensive press coverage

Conference Chairman was Colin Miles, Vice Chair of MEF Asia. With a well attended summit and numerous press coverage on our MEF speakers the event was a great success.

On behalf of MEF Asia, we would like to thank the following speakers, panellists and moderators for their thought provoking presentations, valuable input and entertaining comments to ensure the success of the day

• Amrish Kacker, Partner, Head APAC. Analysys Mason (Research Company).
• Michael Breen, Director Market Development & Strategy, APAC, Amdocs Changing Worlds
• Bryan Davies, Director of Marketing, Alcatel-Lucent
• Stephane Palomba, Head of Sales, Asia Pacific, SpeedCast Ltd
• Arvind Venkateswaran, Senior VP Bus. Develop. & GM, Geodesic
• Russ Shaw, GM for Europe, Middle East & Africa (EMEA) and General Manager for Mobile, Skype

Panelists:

• Chris Chandler, Head of Mobile Services, Microsoft
• Julian Persaud, Southeast Asia Managing Director, Google
• Victor R. Ocampo, Bus. Develop. Manager, Yahoo! Mobile - SEAsia
• Oliver Graves, Asia Sales Director, Motricity
• Christian Cadeo, Regional Business Development Director, AdMob
• Steven Goh, CEO Mig33
• Steve Akers, Director, Multimedia Production, ESPN STAR Sports

Moderator: Joerg Krahnert, Managing Director, Netbiscuits
Moderator: Oscar Veronese, COO, i-POP Networks

Press coverage links:

• MEF lays out mobile trends for 2010
• The bumpy road to success for mobile TV
• The emerging market app store: Are you being served?
• Firms weigh in on the mobile internet
• What’s next for mobile voice?
• Skype talks future of mobile communication

MEF Leads the Way at Communicasia and via Singapore based Mobile Alliance group

CommunicAsia, 16-19 June 2009, Singapore

MEF brought some industry insights to CommunicAsia on “Pressing the right buttons --- Can Mobile Entertainment Meet the Consumer Desire?” Led by Colin Miles, MEF Asia Board Member & Executive Vice President of i-POP, the 4 panelists from SPB Software, Buko, Locatrix and Acme Mobile made the following comments:Localisation is key

• Viral marketing works magic in Asia
• Free apps will always exist
• Asians are willing to pay for quality
• Engaging customers creatively through different modes such as “try & buy” and making sure apps are easy to use
• Operators are encouraged to:

- add value by helping the mobile entertainment players understand the customers better

- provide a fair revenue share to sustain the growth opportunities in mobile entertainment

CommunicAsia2009, in conjunction with BroadcastAsia2009, attracted 54,354 attendees, 1,923 exhibiting companies from 60 countries and regions last month.

MEF also hosted two exclusive networking and intelligence-sharing events – The MEF/KPMG Briefing to share the highlighted the latest report on Consumers & Convergence III and the MEF Connects Party on 18 June 2009.

Finally, MEF signed a memorandum of intent to help establish Singapore as “a vibrant and innovation-driven Hub for home-grown mobile content and application developers” as a founding member of the local Mobile Alliance.