MEF Leads the Way at Communicasia and via Singapore based Mobile Alliance group

CommunicAsia, 16-19 June 2009, Singapore

MEF brought some industry insights to CommunicAsia on “Pressing the right buttons --- Can Mobile Entertainment Meet the Consumer Desire?” Led by Colin Miles, MEF Asia Board Member & Executive Vice President of i-POP, the 4 panelists from SPB Software, Buko, Locatrix and Acme Mobile made the following comments:Localisation is key

• Viral marketing works magic in Asia
• Free apps will always exist
• Asians are willing to pay for quality
• Engaging customers creatively through different modes such as “try & buy” and making sure apps are easy to use
• Operators are encouraged to:

- add value by helping the mobile entertainment players understand the customers better

- provide a fair revenue share to sustain the growth opportunities in mobile entertainment

CommunicAsia2009, in conjunction with BroadcastAsia2009, attracted 54,354 attendees, 1,923 exhibiting companies from 60 countries and regions last month.

MEF also hosted two exclusive networking and intelligence-sharing events – The MEF/KPMG Briefing to share the highlighted the latest report on Consumers & Convergence III and the MEF Connects Party on 18 June 2009.

Finally, MEF signed a memorandum of intent to help establish Singapore as “a vibrant and innovation-driven Hub for home-grown mobile content and application developers” as a founding member of the local Mobile Alliance.