Showing posts with label Andrew Bud. Show all posts
Showing posts with label Andrew Bud. Show all posts
09 December 2011
MEF TV : Global Chair Andrew Bud at MEF Americas 2011
In the first of our interviews filmed at MEF Americas 2011: Mobile Content and Commerce recently held in Miami, MEF Global Chair and the Founder and Chief Strategy Officer for mBlox, Andrew Bud speaks to Ben Smith of Tribal Labs for MEF TV.
Andrew outlines the key themes of MEF Americas 2011's keynotes from Nokia, Coca-Cola and Sprint on app localisation, the innovative ways of using mobile to engage with consumers, 'the unbanked' and mobile commerce, noting we are in the midst of a time of great innovation and disruption.
He goes on to share his thoughts on how trust, privacy and respect are common global themes and talks about the role of MEF has to play in representing all the participants across the mobile channel. Of key importance, he highlights the need for knowledge sharing between regions, particularly regarding the future of mobile payments and the complex issues involved in ensuring they are sufficiently robust to safeguard the future of mobile commerce.
Checkout MEF TV for more videos from MEF Americas, and stay tuned for featured videos coming soon.
09 July 2010
3-Days Which Traced a Decade of Progress and Defined the Next 10 Years of Mobile Entertainment
The British calendar records Monday, June 21 as the longest day of the year. For MEF it began three of the busiest and most productive days in our 10-year history.
The week began with our inaugural MEF CEO Summit, an invite-only event for the business leaders of MEF membership, sponsored by the investment bank Jefferies and the law firms Denton Wilde Sapte LLP and Sonnenschein Nath & Rosenthal LLP. The exclusive, closed-door event was a huge success with 70+ CEOs in attendance. Illuminating stimulus presentations were received on the Future of the Mobile Operator by Professor Mike Walker, (founder of Vodafone), the Future Role of the Mobile Device by David Wood, (co-founder of Symbian) and Consolidation and Growth activity in the mobile sector by Andres Pieczanski, (Jefferies’ Managing Director Technology Investment Banking). The intense discussion that followed drew out some fascinating insights. Particularly inspiring was the realisation that both network spectrum capabilities and the mobile device are developing at such a pace that the mobile will quickly become the preferred platform to access the internet, triumphing fixed-line access for usability, ease and speed.
Continuing the afternoon at the Paramount Members Club, courtesy of Omnifone, we moved to a review of MEF’s activities over the past year during the AGM and the elections for our Global Board. Two awards were presented for the first time at the AGM to recognise outstanding commitment to MEF and the industry at large. The Member of Distinction was received by Alex Haffner of Denton Wilde Sapte, whilst the Board Director of Distinction was presented jointly to MEF North America Chairman Gary Schwartz and MEF EMEA Chairman Gerrit Jan Konijnenberg. During the elections that followed representatives from EA Mobile, Omnifone and Telefonica were voted onto the MEF Global board for the first time. In addition, directors from both KPMG and Shazam were re-elected to the board, with Andrew Bud also re-elected as Global Chairman and Pete Wood elected as Global Vice Chairman.
MEF Global Board 2010
After a busy day of illuminating discussion it was time to celebrate at the 7th Meffys Awards and Gala dinner, supported by Dolby, Buongiorno, Symbian, 7digital, MTS, Quickplay Media and Vodafone, to honour the most influential players in the mobile entertainment industry from across the world.
Held for the first time in the regal surroundings of the Connaught Rooms in Covent Garden, with 400 of the industry’s most influential figures in attendance, entrance to the hall alone was a grandiose occasion. With mobile entertainment having experienced 10-years of evolution, this was a worthy celebration of an industry reaching a new apex of prosperity and success.
The winning entries of the seventh annual awards once again provided an insight into the wide range of innovative products, services, applications and projects which are shaping and defining the evolution of the mobile media industry. Rimma Perelmuter, Executive Director of MEF commented: “MEF is proud to celebrate a diverse $36 billion mobile media industry which continues to innovate and thrive. This year’s Meffys winners highlight the industry’s true coming of age with an array of content-focused applications, cross-platform media and mobile commerce offerings. The Meffys have become the global standard for measuring success and serve as a window to the industry’s future.”
Big winners on the night included CBS Mobile, with 3 awards, Flirtomatic who won for Social Media – taking their tally of Meffys to an impressive and unmatched 3 awards in the same category – and our Outstanding Contribution winner, Dr Andrew Hsu, inventor of modern touchscreen technology for mobile handsets. View all of the Meffys winners’ interviews, which Ewan of Mobile Industry Review conducted immediately after they came off stage, on the Meffys website.
The following day, the 10th MeM conference began. MEF Chairman Andrew Bud picked up from the previous evening by highlighting within his opening keynote (members: download the presentation) the seven very different winners of the Meffys outstanding achievement award. This set the tone for a look back at key moments over the last decade of the mobile media industry, from the Crazy Frog and Snake up to the modern-day apps and touchscreen devices. To conclude this positive address Andrew made some predictions for the next ten years of mobile entertainment. These included flexible materials and form factors; feature films, 3D and Augmented Reality; True multi-channel delivery and the mobile becoming the media centre of our lives. New business models will have to be invented to address the challenges of the next decade, however he foresaw “ten years of juggernaut, exciting-as-hell, rollercoaster growth”.
Our industry then heard for the first time from one of the major publishing houses who are taking a considered approach to their digital content strategy. Fionnuala Duggan, Director of Random House Digital, gave a keynote address that was both informative and open. Beginning by pointing out that, in the UK, the books industry is bigger than music, she said that e-books accounted for around 6% of US trade book sales in the first quarter of 2010, however this was the early stages of a considerable growth curve. Industry forecasts suggest that e-books may account for between 7-10% of US trade book sales this year, rising to as much as 25% in the next five years.
Publishers have to be able to balance their existing business models with new digital opportunities, with the example given of the success Random House achieved when launching the Nigella Lawson Quick Collection recipe app. Fionnuala talked about both the risks, through piracy, and the opportunities that publishers face when planning their strategy for mobile and digital publishing. She concluded with an open invitation; "We would like to work more broadly with the mobile industry. We would love to talk to people who are able to bring books to the wider market. I recognise that there is more to the mobile industry than the iPhone App Store."
The day two keynote from Dr Tero Ojanpera, EVP Services at Nokia provided a look into the future potential of the mobile device, echoing some of Andrew Bud’s comments and themes which had been discussed at the CEO Summit earlier in the week. Tero’s vision was not of a mobile device running apps in individual silos, but of a ‘predictive context device’ – a handset which can track your location, that of your friends and family and the circumstances that surround you and reacts accordingly. His example, of a handset alerting you to a delayed flight, finding a local coffee shop to watch the World Cup, calculating the time from your location to the airport and then ordering a taxi from your preferred supplier in enough time, seemed one of science fiction, but the insight over 2 days at MeM made you realise that this was a much closer reality than we might expect.
Outside of the keynote presentations, MeM provided a wide range of panels, reflecting the diverse make-up of MEF membership which represents the entire value chain of mobile media and entertainment. It was a unique opportunity, in two days, to immerse yourself in every facet of the modern mobile media business.
Other insights of note included a fascinating panel on Creating a Multiplatform Experience where Gracenote’s Ty Roberts discussed their work with car manufacturers to add connectivity to vehicles. This will enable content services, including social status updates and far more accurate, location-based, traffic information, etc to be delivered – hands free - to the dashboard.
In the Growth Markets session, all the panelists warned against basing your strategy on the smartphone as penetration levels are still low. Neeraj Roy, MEF Asia Chair, indicated that the emergence of low-priced, good quality devices capable of supporting data services are driving the market, along with the growth in ad-funded mobile entertainment content in India. MEF LATAM Chair, Ron Czerny also spoke about the predominance of premium-SMS as the billing mechanism in Latin America, predicting carrier-billing to be another 5-years away as a viable solution.
Finally, in one of two sessions on the Apps phenomenon, the most hotly debated topic was the role, responsibility and remuneration of the operator in the apps value chain. Representatives from Vodafone, Telefonica, Getjar, Polar Mobile and Shazam discussed whether the 70/30 revenue-share model was appropriate when the operators’ primary business is selling tariffs, with content developed by innovative apps publishers used as a market differentiation opportunity.
As the needs of the industry and those of our global membership continue to evolve we aim to meet these requirements by providing a variety of opportunities for business development, insight and industry profiling. In 2000 MEF created - with our event partner Informa - the MeM conference, the definitive gathering of the world’s mobile media industry; in 2003 MEF launched the Meffys - the industry’s most coveted awards and recognised benchmark for measuring success and rewarding innovation. Now, in 2010 MEF launched its inaugural MEF CEO Summit – an exclusive, invite-only event for the business leaders of MEF members.
At every MEF event a key objective is to connect the value chain, to facilitate business development and provide competitive advantage to our membership. Over the course of our 3 events, MEF brought together 175 leading companies who are driving revenues in the $36bn mobile media industry. With our global footprint we were pleased to welcome companies from each of our operational markets; from Asia, LATAM, North America and EMEA. In particular the CEO Summit provided high levels of engagement and with four other operational chapters this is an event we believe can scale and deliver value at a local level, as well as globally. The inaugural MEF CEO Summit was a great first step and is a brand we intend to build over the years to come.
Three days in June defined the modern mobile media industry. MeM provided an insight into the business models, challenges and opportunities our industry currently faces. The Meffys celebrated the industry’s finest success stories, who have earned their position over the last 10 years of progress. And the CEO Summit pointed to an exciting and abundant future. MEF will continue to provide our membership and the industry with similar opportunities in the future – no matter how many hours are in the day.
The week began with our inaugural MEF CEO Summit, an invite-only event for the business leaders of MEF membership, sponsored by the investment bank Jefferies and the law firms Denton Wilde Sapte LLP and Sonnenschein Nath & Rosenthal LLP. The exclusive, closed-door event was a huge success with 70+ CEOs in attendance. Illuminating stimulus presentations were received on the Future of the Mobile Operator by Professor Mike Walker, (founder of Vodafone), the Future Role of the Mobile Device by David Wood, (co-founder of Symbian) and Consolidation and Growth activity in the mobile sector by Andres Pieczanski, (Jefferies’ Managing Director Technology Investment Banking). The intense discussion that followed drew out some fascinating insights. Particularly inspiring was the realisation that both network spectrum capabilities and the mobile device are developing at such a pace that the mobile will quickly become the preferred platform to access the internet, triumphing fixed-line access for usability, ease and speed.
Continuing the afternoon at the Paramount Members Club, courtesy of Omnifone, we moved to a review of MEF’s activities over the past year during the AGM and the elections for our Global Board. Two awards were presented for the first time at the AGM to recognise outstanding commitment to MEF and the industry at large. The Member of Distinction was received by Alex Haffner of Denton Wilde Sapte, whilst the Board Director of Distinction was presented jointly to MEF North America Chairman Gary Schwartz and MEF EMEA Chairman Gerrit Jan Konijnenberg. During the elections that followed representatives from EA Mobile, Omnifone and Telefonica were voted onto the MEF Global board for the first time. In addition, directors from both KPMG and Shazam were re-elected to the board, with Andrew Bud also re-elected as Global Chairman and Pete Wood elected as Global Vice Chairman.
MEF Global Board 2010
- Chairman: Andrew Bud, Executive Chairman, mBlox
- Vice Chairman: Pete Wood, VP International Mobile Business Development, Sony Pictures
- Ron Czerny – Founder & CEO, Playphone
- Mark Harding – Media and Digital Content Director, KPMG
- Gerrit Jan Konijnenberg – VP Interstandard Roaming, Vodafone
- Rob Lewis – Executive Chairman, Omnifone
- Luca Pagano,Vice President Publishing – EA Mobile
- Patrick Parodi – Board Director, Shazam
- James Parton – Head of Developer Marketing, Telefónica
- Neeraj Roy – MD & CEO, Hungama Mobile
- Gary Schwartz – CEO, Impact Mobile
- Billy Wright – Head of Sponsorship, Nokia
After a busy day of illuminating discussion it was time to celebrate at the 7th Meffys Awards
Held for the first time in the regal surroundings of the Connaught Rooms in Covent Garden, with 400 of the industry’s most influential figures in attendance, entrance to the hall alone was a grandiose occasion. With mobile entertainment having experienced 10-years of evolution, this was a worthy celebration of an industry reaching a new apex of prosperity and success.
The winning entries of the seventh annual awards once again provided an insight into the wide range of innovative products, services, applications and projects which are shaping and defining the evolution of the mobile media industry. Rimma Perelmuter, Executive Director of MEF commented: “MEF is proud to celebrate a diverse $36 billion mobile media industry which continues to innovate and thrive. This year’s Meffys winners highlight the industry’s true coming of age with an array of content-focused applications, cross-platform media and mobile commerce offerings. The Meffys have become the global standard for measuring success and serve as a window to the industry’s future.”
Big winners on the night included CBS Mobile, with 3 awards, Flirtomatic who won for Social Media – taking their tally of Meffys to an impressive and unmatched 3 awards in the same category – and our Outstanding Contribution winner, Dr Andrew Hsu, inventor of modern touchscreen technology for mobile handsets. View all of the Meffys winners’ interviews, which Ewan of Mobile Industry Review conducted immediately after they came off stage, on the Meffys website.
The following day, the 10th MeM conference began. MEF Chairman Andrew Bud picked up from the previous evening by highlighting within his opening keynote (members: download the presentation) the seven very different winners of the Meffys outstanding achievement award. This set the tone for a look back at key moments over the last decade of the mobile media industry, from the Crazy Frog and Snake up to the modern-day apps and touchscreen devices. To conclude this positive address Andrew made some predictions for the next ten years of mobile entertainment. These included flexible materials and form factors; feature films, 3D and Augmented Reality; True multi-channel delivery and the mobile becoming the media centre of our lives. New business models will have to be invented to address the challenges of the next decade, however he foresaw “ten years of juggernaut, exciting-as-hell, rollercoaster growth”.
Our industry then heard for the first time from one of the major publishing houses who are taking a considered approach to their digital content strategy. Fionnuala Duggan, Director of Random House Digital, gave a keynote address that was both informative and open. Beginning by pointing out that, in the UK, the books industry is bigger than music, she said that e-books accounted for around 6% of US trade book sales in the first quarter of 2010, however this was the early stages of a considerable growth curve. Industry forecasts suggest that e-books may account for between 7-10% of US trade book sales this year, rising to as much as 25% in the next five years.
Publishers have to be able to balance their existing business models with new digital opportunities, with the example given of the success Random House achieved when launching the Nigella Lawson Quick Collection recipe app. Fionnuala talked about both the risks, through piracy, and the opportunities that publishers face when planning their strategy for mobile and digital publishing. She concluded with an open invitation; "We would like to work more broadly with the mobile industry. We would love to talk to people who are able to bring books to the wider market. I recognise that there is more to the mobile industry than the iPhone App Store."
The day two keynote from Dr Tero Ojanpera, EVP Services at Nokia provided a look into the future potential of the mobile device, echoing some of Andrew Bud’s comments and themes which had been discussed at the CEO Summit earlier in the week. Tero’s vision was not of a mobile device running apps in individual silos, but of a ‘predictive context device’ – a handset which can track your location, that of your friends and family and the circumstances that surround you and reacts accordingly. His example, of a handset alerting you to a delayed flight, finding a local coffee shop to watch the World Cup, calculating the time from your location to the airport and then ordering a taxi from your preferred supplier in enough time, seemed one of science fiction, but the insight over 2 days at MeM made you realise that this was a much closer reality than we might expect.
Outside of the keynote presentations, MeM provided a wide range of panels, reflecting the diverse make-up of MEF membership which represents the entire value chain of mobile media and entertainment. It was a unique opportunity, in two days, to immerse yourself in every facet of the modern mobile media business.
Other insights of note included a fascinating panel on Creating a Multiplatform Experience where Gracenote’s Ty Roberts discussed their work with car manufacturers to add connectivity to vehicles. This will enable content services, including social status updates and far more accurate, location-based, traffic information, etc to be delivered – hands free - to the dashboard.
In the Growth Markets session, all the panelists warned against basing your strategy on the smartphone as penetration levels are still low. Neeraj Roy, MEF Asia Chair, indicated that the emergence of low-priced, good quality devices capable of supporting data services are driving the market, along with the growth in ad-funded mobile entertainment content in India. MEF LATAM Chair, Ron Czerny also spoke about the predominance of premium-SMS as the billing mechanism in Latin America, predicting carrier-billing to be another 5-years away as a viable solution.
Finally, in one of two sessions on the Apps phenomenon, the most hotly debated topic was the role, responsibility and remuneration of the operator in the apps value chain. Representatives from Vodafone, Telefonica, Getjar, Polar Mobile and Shazam discussed whether the 70/30 revenue-share model was appropriate when the operators’ primary business is selling tariffs, with content developed by innovative apps publishers used as a market differentiation opportunity.
As the needs of the industry and those of our global membership continue to evolve we aim to meet these requirements by providing a variety of opportunities for business development, insight and industry profiling. In 2000 MEF created - with our event partner Informa - the MeM conference, the definitive gathering of the world’s mobile media industry; in 2003 MEF launched the Meffys - the industry’s most coveted awards and recognised benchmark for measuring success and rewarding innovation. Now, in 2010 MEF launched its inaugural MEF CEO Summit – an exclusive, invite-only event for the business leaders of MEF members.
At every MEF event a key objective is to connect the value chain, to facilitate business development and provide competitive advantage to our membership. Over the course of our 3 events, MEF brought together 175 leading companies who are driving revenues in the $36bn mobile media industry. With our global footprint we were pleased to welcome companies from each of our operational markets; from Asia, LATAM, North America and EMEA. In particular the CEO Summit provided high levels of engagement and with four other operational chapters this is an event we believe can scale and deliver value at a local level, as well as globally. The inaugural MEF CEO Summit was a great first step and is a brand we intend to build over the years to come.
Three days in June defined the modern mobile media industry. MeM provided an insight into the business models, challenges and opportunities our industry currently faces. The Meffys celebrated the industry’s finest success stories, who have earned their position over the last 10 years of progress. And the CEO Summit pointed to an exciting and abundant future. MEF will continue to provide our membership and the industry with similar opportunities in the future – no matter how many hours are in the day.
27 January 2010
The Apple iPad: A milestone in the mobile content experience?
Andrew Bud comments on Apple's launch of the iPad:The Apple iPad, announced today in San Francisco, tangibly demonstrates how mobile entertainment is rapidly evolving beyond the smartphone. This new format is a key milestone in positioning the mobile connected device at the centre of the consumer’s content experience. This development also supports MEF’s 2010 mobile media predictions, as the Apple iPad will fuel the opportunity for books to emerge as a new and popular content category and allow media publishers to further experiment with micro-payments, subscription service models and new payment methods for content.
MEF’s 10th MeM in June will address these key themes within its agenda; m-commerce, the new business models for content distribution, and the role of the mobile device within a fully integrated approach to cross-platform delivery. Attendees will be provided with an unrivalled opportunity to join the debate with leading visionaries from the mobile and content industries.
20 January 2010
Mobile Entertainment Forum’s fourth Business Confidence Index suggests economic recovery and growth
Mobile Entertainment Forum’s (MEF) fourth Business Confidence Index (BCI), compiled by KPMG, points to signs of recovery and a clear trajectory of revenue growth of 28% for the coming year.
The latest BCI survey of the MEF Membership, representative of the whole mobile media entertainment value chain, demonstrates a fourth consecutive growth prediction since January 2009 and a clear trend that the industry consistently projects growth in the region of 25-35% for the next 12 months.
Andrew Bud, the Global Chair of MEF commented: “Our industry has faced a difficult period, but these latest findings clearly show that confidence in the growth of our industry has not diminished in the last year. 81% of respondents report that their actual performance for the last quarter was either better than or in line with budget, and viewed alongside the consistent and significant market growth predictions being made by our industry is very positive news as we move into a new year.”
Rimma Perelmuter, MEF Executive Director added that: “The BCI demonstrates growing demand for paid-for mobile content. As with previous findings, 61% of revenues for the next quarter are projected to come from subscription and one off purchases. There is also consensus amongst respondents that applications will provide a substantial additional revenue source. Half of the revenue projected to come from applications in the next quarter will be from paid for apps.”
Mark Harding, Director of Digital Content at KPMG, who analysed the survey findings, stated that: “Following some uncertainty in the market over the last 12 months, headcount growth actually exceeded the projections made last quarter and respondents predict further headcount growth in the coming quarter. Applications have developed considerably as a driver of growth over the past 6 months, illustrating the dynamism of this new business model for monetising mobile content."
"The findings also identified regional variations in outlook. Central and South America have demonstrated great potential and confidence, with growth predicted for this region for each quarter to date, up from a projected 2% share for the year ending December 2009 to an actual share of 9% of the market for the year ending September 2009. Respondents believe Africa, the Middle East and China will see increases in revenues for the next 12 months, while established and other emerging markets are forecasting relatively stable revenues. Overall, these are very positive findings following a necessary period of adjustment and refocus.”
The latest BCI survey of the MEF Membership, representative of the whole mobile media entertainment value chain, demonstrates a fourth consecutive growth prediction since January 2009 and a clear trend that the industry consistently projects growth in the region of 25-35% for the next 12 months.
Andrew Bud, the Global Chair of MEF commented: “Our industry has faced a difficult period, but these latest findings clearly show that confidence in the growth of our industry has not diminished in the last year. 81% of respondents report that their actual performance for the last quarter was either better than or in line with budget, and viewed alongside the consistent and significant market growth predictions being made by our industry is very positive news as we move into a new year.”
Rimma Perelmuter, MEF Executive Director added that: “The BCI demonstrates growing demand for paid-for mobile content. As with previous findings, 61% of revenues for the next quarter are projected to come from subscription and one off purchases. There is also consensus amongst respondents that applications will provide a substantial additional revenue source. Half of the revenue projected to come from applications in the next quarter will be from paid for apps.”
Mark Harding, Director of Digital Content at KPMG, who analysed the survey findings, stated that: “Following some uncertainty in the market over the last 12 months, headcount growth actually exceeded the projections made last quarter and respondents predict further headcount growth in the coming quarter. Applications have developed considerably as a driver of growth over the past 6 months, illustrating the dynamism of this new business model for monetising mobile content."
"The findings also identified regional variations in outlook. Central and South America have demonstrated great potential and confidence, with growth predicted for this region for each quarter to date, up from a projected 2% share for the year ending December 2009 to an actual share of 9% of the market for the year ending September 2009. Respondents believe Africa, the Middle East and China will see increases in revenues for the next 12 months, while established and other emerging markets are forecasting relatively stable revenues. Overall, these are very positive findings following a necessary period of adjustment and refocus.”
07 October 2009
Neeraj Roy wins Outstanding Contribution Award at ME Awards 2009
He received the prize not just for building India’s largest mobile content company, but also for his commitment as MEF Asia Chair to driving the global mobile entertainment industry forward. The ME Awards, hosted by Mobile Entertainment magazine, reward innovation and creativity in the mobile content sector.
Neeraj is the second MEF board member to receive this prestigious award following Ralph Simon’s win in 2007. Ralph is a music industry veteran who founded MEF Americas whilst Neeraj was instrumental in the formation of MEF Asia. With previous winners Ray Anderson from Bango and Anssi Vanjoki from Nokia the Outstanding Contribution award has gone to a MEF member every year since the award’s inception.
“The MEF Board works with great commitment to support the global growth of mobile entertainment, shape its regulation and deliver competitive advantage to members, and Neeraj has been a crucial member for many years. The Board cares passionately about this $32 billion industry and invests a great deal of time and expertise in leading MEF to further the industry’s interests in every way possible, so it is gratifying to see this work being recognised. We are honoured to have Neeraj as Chair of MEF Asia." - Andrew Bud, MEF Chairman.The ME Awards ceremony took place at the Royal Garden Hotel in London last Thursday, attracting guests from over 120 companies in media, technology and entertainment from around the world. Other MEF member winners on the night include:
- Playphone - Best D2C Company
- BBC - Best Video Company
- Flirtomatic - Best Social Media Company
- Saffron Digital - Best Video & TV Service Provider
- Shazam - Best Music Service Provider
- Netbiscuits - Best Publishing Platform
- Admob - Best Marketing & Advertising Company
- Vodafone - Best Operator
13 July 2009
MEF Leads the Way on Mobile Entertainment and Mobile TV Debates
It’s been a busy couple of weeks for the MEF team and following on from the recent success of MeM 2009 and the Meffys, we’ve been featured in some high profile publications for the work we’ve been doing on the Mobile Entertainment and Mobile TV debates.
Firstly, Reuters and the International Herald Tribune featured Andrew Bud, Global Chair of the MEF, and the global research that MEF conducted with KPMG into consumer satisfaction with mobile entertainment. In an article called ‘Apps a nail in coffin of broadcast mobile TV’, Andrew talks about the lively debate surrounding mobile TV versus mobile video. Andrew is quoted saying:
Firstly, Reuters and the International Herald Tribune featured Andrew Bud, Global Chair of the MEF, and the global research that MEF conducted with KPMG into consumer satisfaction with mobile entertainment. In an article called ‘Apps a nail in coffin of broadcast mobile TV’, Andrew talks about the lively debate surrounding mobile TV versus mobile video. Andrew is quoted saying:
“Mobile TV is all about real-time, linear transmission ... where the timing of the programming was set by the broadcaster and the consumer would dip in and dip out.”The article also notes:
"Mobile video is much more about video-on-demand. It gives the consumer much more freedom. It's also a little less stressful on the mobile networks."
"A survey by KPMG and the MEF found that nearly 40 percent of consumers had at one time watched a piece of mobile video on their handset: 52 percent of them said the experience was satisfying, against 38 percent of a much smaller number of users who said they had tried broadcast mobile TV."MEF was featured in another article on Reuters this week, entitled ‘Mobile entertainment seeking players and payment' that looked at MEF’s work on the second Business Confidence Index (BCI) compiled by KPMG:
“From social networks to games, images and music; online entertainment has increasingly moved to the mobile handset…Both of these pieces highlight that MEF is leading the way on the mobile entertainment and mobile TV debate and is looking out for what’s happening to the industry in our own backyard. For more information about the MEF BCI, compiled in collaboration with KPMG, see http://www.m-e-f.org/news/mef_news/bci2/
According to the trade association Mobile Entertainment Forum, the global mobile entertainment industry is now worth some $32 billion dollars.
According to a survey released in June by the forum and compiled by KPMG, the industry also remains confident that it can continue to grow strongly despite the current economic challenges, predicting average revenue growth of 28 percent for 2010.”
02 July 2009
MEF leadership and activities point the way to a robust Mobile Media future
Mobile Entertainment Forum (MEF) Global held its prestigious board elections and AGM on the eve of its 9th annual conference, MeM09, in London last week. Andrew Bud, Executive Chairman, mBlox, returns for the second consecutive year as the Global Chair, having been a founder and driving force for MEF since its launch in 2000. He is joined by Billy Wright, Global Head of Media and Games Partnerships, Nokia, who has been elected as Vice Chair and Pete Wood, VP International Mobile Business Development, Sony Pictures Home Entertainment.
They join existing Global Board members:
- Jim Beddows, MEF Americas Chair
- Mark Harding, Media & Digital Content Specialist, KPMG
- Gerrit Jan Konijnenberg, MEF EMEA Chair & EVP of Sales, Comfone
- Miguel Lopez-Quesada, General Manager, Zed TV
- Patrick Parodi, CMO, Amobee
- Neeraj Roy, MEF Asia Chair & CEO, Hungama Mobile
- Seth Schachner, VP, Digital Business Latin America, Sony Music Entertainment
- Ingrid Silver, Partner, Denton Wilde Sapte
his exceptionally strong Board to support our $32 billion industry whose mood, as measured by our latest MEF BCI, is impressively optimistic. In this time of change and opportunity, our mission to improve, inform and protect the market for MEF members, both globally and nationally, is more vital than ever. I would also like to thank outgoing MEF Vice Chair Marco Argenti for his invaluable contribution to the board over the last 2 years.” - initiatives which accelerate and change the industry such as the recently launched Smart Pipe Enablers initiative;
- regulatory and policy activities which represent the industry and protect revenues and consumers;
- trade development activities across EMEA, Asia and the Americas and greater localization to support the growth of the mobile entertainment industry in these markets, commencing with the launch of an Italian chapter; and
- MEF metrics and intelligence which illuminate the industry and provide competitive advantage to members.
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