Andrew Bud comments on Apple's launch of the iPad:The Apple iPad, announced today in San Francisco, tangibly demonstrates how mobile entertainment is rapidly evolving beyond the smartphone. This new format is a key milestone in positioning the mobile connected device at the centre of the consumer’s content experience. This development also supports MEF’s 2010 mobile media predictions, as the Apple iPad will fuel the opportunity for books to emerge as a new and popular content category and allow media publishers to further experiment with micro-payments, subscription service models and new payment methods for content.
MEF’s 10th MeM in June will address these key themes within its agenda; m-commerce, the new business models for content distribution, and the role of the mobile device within a fully integrated approach to cross-platform delivery. Attendees will be provided with an unrivalled opportunity to join the debate with leading visionaries from the mobile and content industries.
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