Welcome to 2012!
If there's one thing everybody loves come January, it's a top 10 list of predictions for the year ahead. MEF is no exception, and the mobile gurus have looked into their crystal ball apps to bring us foresight of the big things to come in 2012. MEF has a good track record with it's predictions for the mobile world - in 2011 among other things, it accurately forecasted that the proliferation of Smartphones would drive consumer engagement in mobile. Check out last year's predictions to see how well we did on the rest..
Of this year's list, Rimma Perelmuter, MEF Executive Director said: “2011 has been a stellar year for the industry. With competition continuing to intensify and the increasing prevalence of mobile as a new screen for content, commerce and consumer engagement, 2012 is shaping up to be another significant year for the sector. As the global community for the ever-expanding mobile ecosystem, representing the interests of members as diverse as Coca-Cola, Turner Broadcasting and Telefonica, MEF is well placed to help its members to capitalise on the ever-increasing opportunity which the channel presents.”
So without further ado, let's check out MEF's top 10 mobile trends for 2012 - hit the jump to see the list in full..
