Global Strategies for Mobile VAS Compliance - MEF in Jakarta

Last month MEF co-hosted a one day programme in Jakarta to address the key issues facing the VAS industry in the region. Co-hosted with Indosat, Global Strategies for Mobile VAS Compliance saw more than 120 people in attendance, including 19 affected MEF members spanning the region, consisting of content providers, record labels, Indonesian industry associations and network operators among others.

While it was clear the industry is suffering badly and businesses have been destroyed due to the actions of a few rogue companies, the mood of the one day programme was positive. MEF’s objective is to provide support to it's members and the industry as a whole and assist the regulator to develop best practise for the industry. MEF’s global expertise in the area of regulation and its position as the global trade body for the mobile content and commerce industry, representing the entire value chain, enables it to effectively support collaboration and discussion between BRTI and the industry to actively address and resolve the problems and create a viable framework for the delivery of compliant services and industry best practice.

For more information on the background and causes of the situation in Jakarta, click here. To read more about the one day event, hit the link below.

Indonesian VAS Update – Join us in Jakarta, February 16th

MEF has announced a special one-day event co-hosted by Indosat on February 16th in Jakarta as a follow-up to on-going regulatory action to discuss the future of the Indonesian VAS market.

As you may recall, following concerns of widespread consumer harm in October last year all VAS subscription billing services were shut down on the direction of the Indonesian Ministry of Telecoms. As a global regulatory champion and independent intermediary, MEF has been proactively supporting collaboration between the local regulator BRTI and the industry ever since to actively resolve the situation and attempt to rebuild confidence in the VAS market. Indonesia is one of the world’s largest mobile markets with more than 250 million subscribers.

A detailed response to the draft regulations governing the Indonesian VAS market has been prepared with input from MEF members, and will be used to frame a discussion with BRTI on how new regulation might better protect consumers while allowing responsible businesses to thrive.

To this end, MEF is also co-hosting a one-day event in Jakarta with Indosat to clarify the BRTI rules around VAS and to discuss with other affected members best practises in ensuring compliance.


Global Strategies for Content Compliance

Date:     Thursday 16th February, 2012
Time:     9.30am to 4.00pm
Venue:   Indosat Office Building 4th Floor,
              Jl.Medan Merdeka Barat no 21,
              Jakarta, 10110,
              Indonesia

All global members interested in participating in this important forum are invited to join us in Jakarta and take advantage of MEF’s valuable global perspective. It promises to be a significant step in securing the long term future of the VAS market in the SEA region.

You can see the details on the MEF website, to confirm your attendance contact MEF Asia GM Linda Ruck.