MEF unveils Global Consumer Survey exploring habits of mobile phone users across five continents

The changing role of the mobile phone in everyday life from simple communications device to the indispensable multi-purpose tool we are familiar with today has been well documented. What the mobile device today is actually being used for by real consumers globally however remains less clear, and is explored in minute detail in The MEF Global Consumer Survey released in full today, which provides a fascinating insight into what kind of activities we are using our phones for. 

From trends in accessing the internet via the mobile device to the dissection of mobile shopping and banking, the report explores the consumer habits of over 8000 mobile phone users surveyed from nine countries across five continents, giving unprecedented insight into the behaviour of consumers around mobile engagement across a variety of contrasting markets.

Said Rimma Perelmuter, MEF Executive Director; “MEF’s GCS report provides invaluable insights to both mobile specialists and new entrants to the wider ecosystem looking to gain a deeper understanding of the evolving mobile habits of consumers across developed and developing markets.” - read the full press release here.

The Full report and the nine Country Data sets are available for MEF members to download in their entirety for free. For non-MEF members the full report is on sale for £1999. The Executive summary is also available for free for members and non members alike.

Free access to such reports are just one of the benefits of being a MEF member, for more information check out the MEF website, or contact Rupen Patel.

For a brief roundup of some of the key findings from the report - hit the link below..