MEF reflects on the Apple iPad

Following last week's launch of Apple's iPad, Andrew Bud comments on the impact it will have on the mobile entertainment industry:

The iPad represents a genuine watershed in the development of mobile entertainment. Like the Kindle, it represents an entirely new class of mobile connected device. Its screen size, and the large visual area it occupies, marks it out as something quite different from a smartphone or a portable player, yet it is evidently there to deliver content. It delivers a visual and tactile experience that is quite new, and will stimulate innovation in mobile entertainment along the lines the Mobile Entertainment Forum has already forecast for 2010 – books, media delivered with micro-payments or subscriptions, video, games.

Free Smart Pipe Enablers Webinar

If your company is looking to drive revenue by using the unique capabilities of the mobile platform, then this webinar is a must.

This is the second webinar in our series on enablers. Having previously set out the background to network enablers, we are now looking to the content community to present its position.

Hear the latest from representatives at the BBC, Yell and Gracenote who will explain how the smart enabler services currently provided by network operators allow them to deliver content with increased relevancy and reliability.

Mobile Resource Management solutions developer, Xora, will demonstrate a real life network enabler, whilst senior executives from O2 and Vodafone will outline the enablers they are developing and now they are working with content players to create compelling end-user products & services.

O2 and Vodafone senior executives will be on hand to explain the enablers they are developing and how they are working with content players to create compelling end-user products & services.

Speakers Confirmed include:
Mark Kortekaas	Controller for BBC Audio & Music Interactive & Mobile, BBC
Ty Roberts	Founder and CTO, Gracenote
Glyn Povah	Head of Content Marketing, Telefonica O2
Ray De Silva	Principle Product Manager, Enabler Commercial Partnerships, Vodafone Group
David Pearce	Head of Mobile Services, Yell
Robert Juncker	CTO, Xora

For further information please visit: www.m-e-f.org/enablers, or contact:

Suhail Bhat - suhail@m-e-f.org
Christian Rouffaert - christian.rouffaert@accenture.com

MEF Free AFME Southeast Asia Webinar

MEF Asia, with support from Telecom Asia and Wireless Asia, invites you to join our webinar to understand the progress Ad-Funded Mobile Entertainment (AFME) has made across Southeast Asia and to get updated with the latest trends and real-world situations.

Date: 27 August 2009
Time: 4.30pm (SIN) / 9.30am (UK)
Duration: 45min

Click here to sign up

Outline Agenda:

1. 1. Introduction - Joerg Krahnert, MEF Asia Board Member & Managing Director of Netbiscuits
2. Highlights of the AFME Southeast Asia Report - Suhail Bhat, Policy & Initiatives Director, MEF
3. Interactive Panel: Let’s get real with ad-funded mobile entertainment!

• What types of entertainment works best with ad-funded as a business model?
• What are the best tricks of the trade to work AFME for your business?
• Lessons from abroad

Moderated by:

• Joerg Krahnert, MEF Asia Board Members & Managing Director, Netbiscuits

Panelists:

• Bernie Tay, Head of Performance Advertising, APAC, Admob
• David Booker, VP Sales – International, Amobee
• Andreas Behrens, SVP Business Development Asia Pacific, Fox Mobile
• Kugan Thirunavakarasu, SGM, Head of Product Development & Infotainment, Maxis Communications

MEF will provide an overview of its AFME for SE Asia report which projected growth across Indonesia, Malaysia and Thailand to be worth $2.6m by 2013. This significant growth was predicated upon several factors including the wide adoption of 3G, the development of viable business models and the understanding of brand marketing objectives within the value chain. You can access the full report here.

Following the report overview, our panelists will each give their views on how the market has changed since the study was published and discuss what now needs to be implemented to deliver further success with AFME business models.

This webinar will provide all participants with the following:

1. an understanding of the current business realities for AFME in SE Asia
2. an opportunity to question the thought leaders on the panel by sending in questions and comments in real-time via IM
3. insights into future opportunities for exploiting AFME in the region
4. a FREE copy of the AFME SE Asia report

Click here to sign up

For further information regarding the AFME Southeast Initiative please visit: http://www.m-e-f.org/initiatives/current_initiatives/ad_funded_mobile_entertainment/

Or contact:
Crystal Chua crystal@m-e-f.org