Event: MIG Digital Media and Interactive Lunch

Mobile Interactive Group (MIG), a global integrated mobile and digital communications business recently hosted an event focused around insight, innovation and inspiration in the digital landscape at The OXO Tower central London.

Well respected industry thought leaders took to the stage at the MIG Digital Media and Interactive Lunch, including Gareth Jones, Editor of Marketing and Revolution Magazine, Tom Dunmore, Consulting Editor, Stuff Magazine and Gary Thompson, Director, Product Development, News International to share their thoughts on various topics covering ‘Why brands, need to take a joined up approach’, ‘Our gadgets and why we can’t live without them’ and ‘How to take a national institution like The Sun and News of the World into the digital world’ and more.

With over 70 brands from multiple sectors and 150 senior level marketeers in the room some interesting conversation was enjoy by all.

The top 10 insights captured on the day included...

1. Smartphones – By 2011 more people will have a smartphone than a standard phone which means more consumption of rich media content on the move
2. Mobile Internet – Is no longer a painful experience and acording to the IAB, in the UK we spend 23% of our online time connected via mobile
3. Commerce - Online shopping sales from mobile will more than double by 2013
4. Mobile Social Media – Massive uptake with 40% of 16 > 24 yr olds in the UK accessing social networking sites via mobile
5. Advertising is Changing – The contract with the consumer has changed, they’re demanding engagement rather than prescriptive advertising
6. Augmented Reality & Location Based Services – Their full potential is yet to be tapped
7. Devices – Apple have really mastered product fetishism bringing stylish and user friendly products to market that people crave and desire
8. iPad & Tablets – These products will create a tactile and intuitive experience for people of all ages and has massive potential
9. User Experience – Irrespective of device the user has to be at the centre of the design process
10. Strategy – Brands need to develop a mobile strategy now as its really taking centre stage as a primary engagement channel

To read all tweets on the event use our hashtag #MIGDIG

The event was run in association with MEF and sponsored by O2. To be involved in future MIG Digital Media and Interactive Lunches please contact Emma Potter, Head of Communications at MIG – emma@migcan.com

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