MEF has announced the finalists for the 2010 Meffys Awards. These were selected after four days of judging by representatives from over 45 companies, publications and analyst houses. Now in their seventh year, the Meffys 2010 submissions highlight innovative apps, services and mobile connected devices from across the globe, with increasing representation from emerging markets such as Latin America.
This year, seven new categories were added to reflect the industry’s evolution, spurred on in part by the explosion of mobile apps, mobile commerce, new device formats, and the escalation of cross-platform content and technology.
MEF is also pleased to announce that Dolby Laboratories has signed on as Gold sponsor for this year’s Meffys Awards. Winners of the Quality of Experience award in 2009, Dolby will be showcasing how their world-leading audio technologies are bringing the cinematic surround sound experience to entertainment on the go, adding a touch of Hollywood to the handset at this year’s event. Meffys 2010 sponsors also include 7Digital, Buongiorno and Vodafone.
This year’s winners will be unveiled on 21 June at a special gala awards dinner at the newly refurbished Grand Connaught Rooms in London’s Covent Garden to an audience of 400 key industry players, taking place on the eve of MEF’s official annual conference, Mobile Entertainment Market To purchase individual tickets for the Meffys Gala Dinner, email ITMevents@informa.com. To reserve a corporate branded table, please contact Carine.Vandevelde@inform.com. For sponsorship opportunities, contact sponsors@m-e-f.org.
To see the shortlist, please see the press release here.
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