MEF Free AFME Southeast Asia Webinar

MEF Asia, with support from Telecom Asia and Wireless Asia, invites you to join our webinar to understand the progress Ad-Funded Mobile Entertainment (AFME) has made across Southeast Asia and to get updated with the latest trends and real-world situations.

Date: 27 August 2009
Time: 4.30pm (SIN) / 9.30am (UK)
Duration: 45min

Click here to sign up

Outline Agenda:

1. 1. Introduction - Joerg Krahnert, MEF Asia Board Member & Managing Director of Netbiscuits
2. Highlights of the AFME Southeast Asia Report - Suhail Bhat, Policy & Initiatives Director, MEF
3. Interactive Panel: Let’s get real with ad-funded mobile entertainment!

• What types of entertainment works best with ad-funded as a business model?
• What are the best tricks of the trade to work AFME for your business?
• Lessons from abroad

Moderated by:

• Joerg Krahnert, MEF Asia Board Members & Managing Director, Netbiscuits

Panelists:

• Bernie Tay, Head of Performance Advertising, APAC, Admob
• David Booker, VP Sales – International, Amobee
• Andreas Behrens, SVP Business Development Asia Pacific, Fox Mobile
• Kugan Thirunavakarasu, SGM, Head of Product Development & Infotainment, Maxis Communications

MEF will provide an overview of its AFME for SE Asia report which projected growth across Indonesia, Malaysia and Thailand to be worth $2.6m by 2013. This significant growth was predicated upon several factors including the wide adoption of 3G, the development of viable business models and the understanding of brand marketing objectives within the value chain. You can access the full report here.

Following the report overview, our panelists will each give their views on how the market has changed since the study was published and discuss what now needs to be implemented to deliver further success with AFME business models.

This webinar will provide all participants with the following:

1. an understanding of the current business realities for AFME in SE Asia
2. an opportunity to question the thought leaders on the panel by sending in questions and comments in real-time via IM
3. insights into future opportunities for exploiting AFME in the region
4. a FREE copy of the AFME SE Asia report

Click here to sign up

For further information regarding the AFME Southeast Initiative please visit: http://www.m-e-f.org/initiatives/current_initiatives/ad_funded_mobile_entertainment/

Or contact:
Crystal Chua crystal@m-e-f.org

MEF Americas Announces September 1 Mobile Leadership Summit and AGM

MEF Americas has announced the agenda and speakers for its September 1st Mobile Leadership Summit. The half-day summit concludes with the Annual General Meeting (AGM) and Board Elections. The meetings will be held and hosted at the Writer’s Guild of America West headquarters in Los Angeles. MEF Americas has expanded its board to eleven seats, with seven seats available in this election, to reflect the increased growth and activities in the U.S., Canada and Latin America.

“I am extremely excited about the Summit’s panel topics, list of speakers and feedback from those planning to attend the event. MEF is the only trade organization in the mobile content and services industry that is both global and spans the entire value chain from content creator to distributor. As MEF Americas’ focus is on accelerating the revenue growth from digital content and services that span entertainment, sports and news, I am thrilled by the strength and number of candidates who have announced their intent to run for the MEF Americas board.”

Jim Beddows, MEF Americas Chairman.

For the half-day Mobile Leadership Summit, the opening keynote will be presented by Sam Sarkar, a senior executive from Infinitum Nihil, Johnny Depp’s production company. An additional keynote will be devoted to the State of the Union in Mobile given by The Nielsen Company’s Eric Puterbaugh. The opening panel “Global Revenues are $19.5B and $32B for Theatrical Box Office and Mobile Entertainment—So, How Does Hollywood Stack Rank the Mobile Entertainment Industry?” will be led by Andrew Wallenstein editor, digital media of The Hollywood Reporter. Panelists include:

• Troy Carter, Lady Gaga manager, CEO, Coalition Media
• Doug Neil, senior vice president of Digital Marketing, Universal Pictures
• Andreea Enuche-Thune, vice president of Games & Digital Distribution, Marvel Entertainment Inc.
• Madeline Herdrich, vice president, Mobile Paramount Pictures, Digital
• Steve Byrd, executive vice president, STATs
• Charles B. Slocum, assistant executive director, Writers Guild of America

The concluding panel is a lively debate focusing on the trends in the mobile value chain called “Holy Grail or Holy Fail—Straight Talk on Mobile Entertainment,” moderated by Eric Puterbaugh of The Nielsen Company, with panelists including:

• Lawrence M Harris, senior vice president and senior research analyst, CL King
• William Quigley, managing director, Clearstone Ventures
• David Strehlow, director of marketing, Media Solutions, Huawei
• Kevin Arnold, founder and CEO, IODA
• Gary Schwartz, president and CEO, Impact Mobile
• John Orlando, CMO, LiveWire Mobile
• Bill Loewenthal, vice president and general manager, Mobility and Monetization Solutions, Limelight Networks

WHAT: Mobile Leadership Summit, and the MEF Americas Annual General Meeting and Board Elections

WHEN: Sept. 1, 1:00 PM – 6:00 PM Summit, 6:00 PM – 8:30 PM General Meeting and Board Elections

WHERE: Writer’s Guild of America West, 7000 West Third Street, Los Angeles, CA

WHO: MEF Americas and the Mobile and Entertainment Industries

WHY: Mobile Leadership Summit, which is free and open to all, will deliver thought-provoking sessions and bring together senior executives from across the mobile entertainment spectrum including: studios, production companies, music labels & publishers, game & applications developers, portals, marketers, handsets providers, carriers and service providers.

The Annual General Meeting and Board Elections will be voting in seven new board members who will help shape the direction of the mobile entertainment industry in the Americas, Canada and Latin America. Newly elected board members will join an impressive list of current Board member companies.

INFORMATION: To register: http://www.m-e-f.org/industryevents/mefamericassummit/summitagenda/

For more information regarding the Mobile Leadership Summit, contact Christine Krajewski at christine_krajewski@livewiremobile.com. For more information on becoming a MEF member or general election information, please contact Mike Navarre at mike@m-e-f.org.