International Mobile Entertainment Awards 2009 ‘Meffys’ open for entries

MEF are pleased to announce the call for entries for the sixth international Meffys Mobile Entertainment Awards.

The ‘Oscars of the mobile world’ span the entire mobile entertainment industry, from games to technology innovation, and recognise the best of the mobile entertainment industry. The awards will be presented at a Gala dinner attended by the industry's most influential players on 23rd June at the stylish Floridita in the heart of Soho, London.

The Meffys are a unique platform which recognise outstanding achievements from across the mobile entertainment value chain around the globe. The entries will be judged by leading journalists, analysts and VCs.

“From the heightened participation of handset manufacturers and the proliferation of widgets and app stores, to the emergence of multi-platform services and the meteoric rise of mobile social networking, over the last year the industry has risen to the challenge of revamping its business models and setting a new standard for mobile entertainment. The Meffys present an ideal idea opportunity for the visionaries and leaders driving this remarkable evolution to showcase successes and compete to be recognised as the industry’s best.”

Rimma Perelmuter, MEF Executive Director

This year’s Meffys 2009 introduces a new award category ‘The Business Intelligence Award’ that will recognise the industry’s continued need for comprehensive data and definitive metrics. It rewards companies who are helping the mobile media industry to better track, quantify and analyse data to support continued investment.

Entering the Meffys 2009

Companies wishing to enter should visit the main MEF site and submit the entries by 17th April 2009. Entry costs have been frozen from last year and are as follows: £100 per entry for MEF members, £200 for members of supporting organisations and £300 for non-members.

Meffys 2009 Categories:

• Games
• Music Service
• TV & Video Service
• Technology Innovation
• Content
• Social Networking
• Search & Discovery
• Ad Campaign
• Application
• Quality of Experience
• D2C
• ‘Mobile First’ Innovation
• Business Intelligence
• Innovative Business Model
• Handset

For a list of Meffys 2008 winners please visit here.