Pioneering work in mobile banking in growth markets Hannes Van Rensburg awarded MEF’s Outstanding Contribution Award at the 2012 Meffys

Last week’s Meffys awards once again brought together a mix of the mobile industry’s top industry executives and media for a gala dinner at London’s Park Lane Hotel. The annual event marks a year of mobile innovation and success from companies across the mobile ecosystem and with winners representing all five continents.

A key highlight of the Meffys is the Outstanding Contribution Award which honours an industry pioneer and visionary who has had a seminal impact on mobile content and commerce. This year’s winner reflects MEF’s expanded focus to support growth and innovation within mobile across developed and growth markets recognising Hannes Van Rensburg, CEO of mobile banking pioneers Fundamo.

Van Rensburg joins a prestigious roll call of pioneers who have been recognised by the MEF Global Board, often unsung heroes and visionaries who have helped shape the mobile content and commerce industry, under-pinning its advances with the new technology and business models.

Van Rensburg’s achievements in mobile banking cannot be underestimated. In 1999, he founded Fundamo, developing a secure mobile architecture, the principals of which are still used as the backbone for mobile banking systems today.

Consumers are utilizing multiple screens every day - but how do you reach them?

It's clear that the “battle of the screens" is accelerating and continues to disrupt traditional media and content models. The MultiScreen Summit™ will bring content providers alongside senior brand, agency and entertainment executives to examine the new screen economy being driven by a fundamental shift in the way consumers search, access and share content.


The two day event on 19th & 20th September kicks off the evening before with a VIP Dinner on 18th September hosted by MEF North America. Supported by Impact Mobile, KPMG, OpenMarket, Polar Mobile and Samsung, the dinner is the exclusive chance to meet the executive speakers in an exclusive networking environment before the main event.

The VIP dinner will be served pool-side at the luxurious Loews Hollywood Hotel (Formerly the Renaissance Hotel).

The evening will feature three amazing after dinner speakers:

• Bernie Laramie – Co-Producer, “Atlas Shrugged”; Producer/Co-Producer: “CSI", "Shark", "War of the Worlds" (TV), James Cameron’s “Last Mysteries of the Titanic", "Aliens of the Deep", "Threat Matrix", "Profiler", "Dark Skies" and "Max Headroom"
• Neil Patel - SVP, Content Strategy and Development at The Martin Agency
• Doug Stanley, Multiple Emmy-Award Winning Producer "Deadliest Catch" and CEO/EP Ridgeline Entertainment LLC

The Summit starts at 08.45 AM the following day; Wednesday 19th September and is being chaired by MEF North America Chair Gary Schwartz.

The MultiScreen Summit™ will put you in the room with leading content providers, senior brands, agencies and entertainment executives to stake your claim in the new screen economy.

MEF members speaking at the Summit include Samsung, Turner Broadcasting, OpenMarket, InComm and Impact Mobile.

Our very own Marjorie DeHey, MEF General Manager will also be speaking on the session entitled Monetizing an Engaging Consumer Experience for 2nd Screen Applications on day two of the Summit.

Check out the full program on their website.